samenvatting professioneel handelen: vastgoedmarketing
2024/ 2025
Docenten: Barbara Van Camp en Filip Weyers
Alle powerpoints, theorie, podcasts en gastcolleges
Professioneel handelen:
vastgoedmarketing
HOGENT
MONA DE SY
,INHOUDSOPGAVE
Vastgoedmarketing......................................................................................................................................... 4
Wat is vastgoed? ................................................................................................................................................. 4
Wat is marketing? ............................................................................................................................................... 4
Vastgoedmarketing ............................................................................................................................................. 5
STP-model ....................................................................................................................................................... 5
Online sterk als vastgoedmakelaar ............................................................................................................... 10
Sociale media marketing ............................................................................................................................... 10
Buyer persona ................................................................................................................................................... 12
Wat is artificiële intelligentie ........................................................................................................................ 13
Toepassingen..................................................................................................................................................... 13
AI ....................................................................................................................................................................... 14
Is het AI of niet?................................................................................................................................................. 16
Verwante gebieden van AI ................................................................................................................................ 17
De relaties tussen AI, machinaal leren en verwante gebieden .......................................................................... 19
AI in vastgoed .................................................................................................................................................... 19
March: AI-gedreven commercieel vastgoed matching ................................................................................. 19
Virtuele rondleidingen en chatbots............................................................................................................... 20
Voorspellend onderhoud .............................................................................................................................. 20
Risicoanalyse en verzekeringen..................................................................................................................... 20
Proptech: digitalisering van vastgoedbeheer ................................................................................................ 20
De toekomst van vastgoed met AI .................................................................................................................... 21
AI-revolutie in de vastgoedsector: GPT, Gemini, DALL-E 3 en Midjourney ........................................................ 21
GPT: De kracht van natuurlijke taalverwerking in vastgoed ......................................................................... 21
Gemini: Multimodale analyse voor vastgoedbeoordeling ............................................................................ 21
DALL-E 3: Visuele transformatie in vastgoedmarketing ................................................................................ 22
Midjourney: Artistieke visie in vastgoedpresentatie..................................................................................... 22
Integratie van AI-technologieën in de vastgoedworkflow ............................................................................ 23
Uitdagingen en ethische overwegingen ........................................................................................................ 23
Toekomstperspectief: De AI-gedreven vastgoedmarkt ..................................................................................... 24
Podcast: employer branding & innovatie en disruptie in de vastgoedmarkt .................................................. 25
, A.I. zal vastgoed niet veranderen? .................................................................................................................... 28
Hooox, keep reinventing yourself ...................................................................................................................... 28
What is real estate marketing? ......................................................................................................................... 29
Gastcollege 3: Alfabet - De revolutie van AI & marketing binnen de vastgoedsector ..................................... 41
AI ....................................................................................................................................................................... 41
ERA James ......................................................................................................................................................... 42
ERA brand wizard ......................................................................................... Fout! Bladwijzer niet gedefinieerd.
ERA waardebepaling ......................................................................................................................................... 43
Virtual staging ................................................................................................................................................... 43
Video first .......................................................................................................................................................... 43
Gastcollege 5: Dewaele ................................................................................................................................. 54
Wie is Dewaele vastgoedgroep? ....................................................................................................................... 54
Future marketing in the real estate market ...................................................................................................... 55
Gastcollege 7: Digital Leader ......................................................................................................................... 62
Google ............................................................................................................................................................... 62
Google bedrijfsprofiel.................................................................................................................................... 62
Reviews ......................................................................................................................................................... 62
Social media ...................................................................................................................................................... 63
Social media funnel ....................................................................................................................................... 65
Adverteren via social media .......................................................................................................................... 65
Organisch groeien op social media ............................................................................................................... 66
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