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Topic Always Connected: Keyinsights in youth, media and
technology
Course summary: all literature and lecture notes - Semester 1, 2023/2024
Week 1 - Introduction to Youth, Media and
Technology
Lecture
Media and tech audience segmentation:
Infants: <1 yr
Early childhood: 1-5 yr (toddles and preschoolers)
Middle childhood: 5-8 yr
Tweens: 8-12 yr
Adolescents: 12-19 yr
Early adolescents: 12-15 yr
Late adolescents: 15-19 yr
Media use (US study 2017)
Screen time
Media time
Age
(incl. listening and reading)
(in hours / min)
<2 0:42 1:25
2-4 2:39 3:30
5-8 2:56 3:36
→ big increase from 2 to 2-4
Infographics of screen time and phone ownership
Topic Always Connected: Key insights in youth, media and technology 1
, The digital developmental is changing rapidly and continuously:
More passive use: we scroll more on social platforms than we post
→ this means, if usage is changing (active to passive), so do the effects
New platforms and changing popularity of platforms
New affordances: platforms keep adding new features
The moral panic = the phenomena that every time new media / technologies arises,
the first responses are negative; people are afraid of the consequences. Stems back
from the emergence of books.
Topic Always Connected: Key insights in youth, media and technology 2
, Infographic assignment information
Plugged in readings: thinking about the role of the media and tech then
Blast from the past (during motion pictures) → hypodermic needle perspective
Media effects were immediate, direct, and the same for everyone
Payne fund studies: first study of media effects on youth. This study was
triggered by the idea that media effects are powerful and the same for everyone.
Conducted 1929-1933 when talkies were very popular.
Plugged in readings: thinking about the role of the media and tech now
DCMM (exam question: describe the model)
Topic Always Connected: Key insights in youth, media and technology 3
, Topic Always Connected: Key insights in youth, media and technology 4
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