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Keep an eye on the clock and pace yourself.
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choice questions might need you to select the best ANS, while essay questions
require detailed responses.
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7. Submission: Submit your ANS before the time expires. Late submissions might
not be accepted.
,1. Which of the following is an example of post-purchase
dissonance?
A) Feeling satisfied after a purchase
B) Regretting a decision after buying an expensive item
C) Researching products extensively before buying
D) Refusing to purchase a product
ANS: B
Rationale: Post-purchase dissonance occurs when
consumers have second thoughts after a purchase, often related
to the value of their decision.
, Rationale: Hedonic consumers seek pleasure and sensory
gratification, often associated with social status through brand
choices.
3. Which psychological concept explains consumers’ reliance
on others’ opinions when making purchase decisions?
A) Selective exposure
B) Social proof
C) Cognitive dissonance
D) Product involvement
ANS: B
Rationale: Social proof indicates that individuals look to
the behavior and opinions of others as a guide to their own
behavior.
4. In terms of the consumer decision-making process, which
step involves determining if a product meets their needs?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
ANS: C
, Rationale: Evaluation of alternatives is where consumers
assess options to determine which best meets their needs.
5. What does the term "consumer ethnocentrism" refer to?
A) Preference for local products over foreign ones
B) Indifference to product origin
C) Increased loyalty to superbrands
D) Globalization of consumer preferences
ANS: A
Rationale: Consumer ethnocentrism is the belief that
purchasing domestic goods is more beneficial than acquiring
foreign products.
Fill-in-the-Blank Questions
6. The theory that suggests that consumers will always seek to
maximize their utility while making purchase decisions is
called __________.
ANS: Utility maximization
Rationale: Utility maximization is central to economic
theories of consumer behavior, suggesting that consumers aim
to gain the most satisfaction.
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