1. Read All Questions Carefully: Make sure you understand each question.
2. Time Management: You have a specific amount of time to complete the exam.
Keep an eye on the clock and pace yourself.
3. Allowed Materials: Only use materials that are explicitly allowed. Unauthorized
materials can lead to disqualification.
4. ANS Format: Follow the required format for your ANS. For example, multiple-
choice questions might need you to select the best ANS, while essay questions
require detailed responses.
5. Academic Integrity: Adhere to the university's honor code. Any form of cheating or
plagiarism is strictly prohibited.
6. Technical Requirements: Ensure your computer and internet connection are
stable. For online exams, you might need a webcam and microphone for proctoring
purposes.
7. Submission: Submit your ANS before the time expires. Late submissions might
not be accepted.
,1. What model is best used to understand the competitive
dynamics within an industry?
- A) PEST Analysis
- B) Porter’s Five Forces
- C) Value Chain Analysis
- D) SWOT Analysis
Correct ANS: B
Rationale: Porter’s Five Forces Model helps to analyze the
competitive forces that shape industry dynamics.
2. Which of the following is a key determinant of a firm’s
competitive advantage according to the Resource-Based View
(RBV)?
- A) Market share
- B) Brand loyalty
- C) Unique, valuable, rare, and inimitable resources
- D) Location
Correct ANS: C
, Rationale: The RBV emphasizes that competitive advantages
stem from unique resources that are valuable, rare, and hard to
imitate.
3. Which strategic management tool focuses on environmental
scanning?
- A) Porter’s Five Forces
- B) PESTEL analysis
- C) Value Chain Analysis
- D) BCG Matrix
Correct ANS: B
Rationale: PESTEL analysis helps in assessing the external
environment by examining Political, Economic, Social,
Technological, Environmental, and Legal factors.
4. What does the acronym VRIO stand for in strategic analysis?
- A) Value, Rarity, Imitability, Organization
- B) Value, Risk, Innovation, Outcome
- C) Vision, Relevance, Integration, Ownership
- D) Variation, Resource, Investment, Outcome
Correct ANS: A
, Rationale: The VRIO framework evaluates resources based
on their Value, Rarity, Imitability, and Organization to understand
a firm's competitive capabilities.
5. What type of growth strategy involves entering into a new
market with an existing product?
- A) Market penetration
- B) Market development
- C) Product development
- D) Diversification
Correct ANS: B
Rationale: Market development involves targeting new
markets with existing products.
Fill-in-the-Blank Questions
6. The __________ framework is used to diagnose the internal
environment of an organization in terms of its strengths and
weaknesses.
Correct ANS: SWOT
Rationale: SWOT analysis identifies internal Strengths and
Weaknesses along with external Opportunities and Threats.
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