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Test Bank for Consumer Behavior Buying Having Being 14th Edition Michael R. Solomon, All ChapterS 1 - 14 $19.99
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Test Bank for Consumer Behavior Buying Having Being 14th Edition Michael R. Solomon, All ChapterS 1 - 14

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Test Bank for Consumer Behavior Buying Having Being 14th Edition Michael R. Solomon, All ChapterS 1 - 14. Full Chapters Include;....PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being PART 2: INTERNAL INFLUENC...

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Consumer Behavior: Buying, Having, Being, 14th edition




TEST BANK
ST
UV

Consumer Behavior: Buying,
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Having, Being, 14th edition
AP

Authors: Michael R. Solomon, Cristel Antonia Russell
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◊ ALL CHAPTERS
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◊ INSTANT PDF DOWNLOAD💯💯💯

◊ ORIGINAL FROM PUBLISHER
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MEDCONNOISSEUR

,Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
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Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
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AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
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online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
AP
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
PR
part of our lives.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
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desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
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Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




1
Copyright © 2024 Pearson Education, Inc.

,4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our ________.
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
ST
part of our lives.
AACSB: Application of knowledge

5) Jamal typically pays $150 for a pair of shoes. However, he is willing to pay 20% more for a
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specific brand that he likes. How much is Jamal willing to pay for the brand name shoes?
A) $220
B) $200
C) $240
D) $180
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Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
AP

6) ________ is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
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C) Patronage
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
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part of our lives.
AACSB: Application of knowledge

7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
ED
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

2
Copyright © 2024 Pearson Education, Inc.

, 8) Helen wants to talk with her granddaughter more often, so she is in the market for a new
cellular phone. Based on the definition of consumer behavior, Helen wanting to talk with her
granddaughter would be identified as a ________.
A) desire
B) consumer
C) process
D) service
Answer: A
Diff: 1 Var: 1
ST
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
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9) People purchase products for what they can do for them.
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
IA
AACSB: Application of knowledge

10) Consumption only refers to the actual buying process.
Answer: FALSE
Diff: 1 Var: 1
AP
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
PR
11) Consumer behavior is a static process.
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
OV
AACSB: Application of knowledge

12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
ED
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




3
Copyright © 2024 Pearson Education, Inc.

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