Stones Stylist Ltd Unit 6 Exam Detailed Report (January Exam 2025). this report gives the detailed view of stone stylist ltd issues in their business and recommendation to how James resolve the issues in Stones stylist ltd. by reading and practising this you will have great confidence when enterin...
Stone Stylist Ltd. is a home décor and renovation company that specializes in high-
quality stone products like countertops, flooring, and wall cladding. The company has
100 employees and is well-known for its excellent craftsmanship and good customer
service. However, since James became the new manager, the company has been
struggling with low employee morale, poor operational efficiency, and unhappy
customers. These problems are made worse by resistance to changes in the company's
culture, which is putting the company's goals at risk.
Business Goals and How I Hope to Help Achieve Them
To help Stone Stylist Ltd. achieve its goals, I propose tailored strategies to address key
business objectives. The company aims to increase net profit, expand market share,
improve employee satisfaction, and enhance customer experience.
To achieve a 12% increase in net profit by the end of 2027, the company must focus on
reducing operational waste and diversifying its product range to include affordable
options. Partnering with local suppliers can also help reduce procurement costs. These
steps will optimize resource use and improve profitability. Expanding market share by
6% by 2028 requires targeted digital marketing campaigns and collaborations with real
estate developers and contractors. Personalized design services and promotional
activities can further differentiate the company from competitors, attracting a wider
customer base.
Improving employee satisfaction and retention by 2026 is essential to building a strong
workforce. Establishing regular appraisals and recognition programs will make
employees feel valued. Providing professional development opportunities will enhance
skills, leading to a motivated and capable team. Increasing customer satisfaction to
90% by 2026 involves implementing a feedback system to address concerns promptly.
Training employees in customer engagement will ensure consistent and positive
experiences for clients. A focus on after-sales support will also improve satisfaction and
foster loyalty.
Main Issues Stone Stylist Ltd. is Facing
Issue 1: Decline in Employee Morale and Engagement
The drop in employee morale at Stone Stylist Ltd. is causing serious problems for the
business. Many employees feel unappreciated because their efforts are not recognized,
and there is little communication about the company’s goals. This has led to more
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