Why do we do social research? - To learn something new about the social world
or to carefully document our guesses, hunches, theories, or beliefs about it; or to
better understand how the world works
In the process of social research we combine... - principles, outlooks, and ideas
(I.e., methodology) with a collection of specific practices, techniques, and
strategies (I.e., a method of inquiry) to produce knowledge
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,What are the five alternatives to social research? - 1. Authority
2. Tradition
3. Common Sense
4. Media Myth
5. Personal Experience
Authority - When you accept something as true because someone in a position of
authority says it is true, or because it appears in an authoritative outlet, you are
relying on authority as a basis for knowledge.
Advantages and Disadvantages for Authority - Advantages: relying on authority is
a quick, simple, and a cheap way to learn something/many authorities down time
and effort to learn something and individuals benefit from this work
Disadvantages: easy to overestimate the expertise of others/authorities may not
agree and not all are equally dependable/authorities may speak on fields which
they know little about/can misuse authority/authorities may promote their own
agenda
Tradition - The authority of the past in which one accepts something as being true
because "it's the way things have always been."
Advantages and Disadvantages of Tradition - Advantages: the way things have
been done in the past helped the way in which things are today
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, Disadvantages: can begin with prejudice/may grow distorted as it's passed
down/may no longer be true
Common Sense - Everyday reasoning or "what just makes sense."
Advantages and Disadvantages of Common Sense - Advantages: can make quick
and easy decisions
Disadvantages: can contain errors, misinformation, contradiction, and prejudice
Media Distortion/Myth - When someone views an idea as true because television
shows, movies, newspapers, and magazine articles report it as the truth.
Advantages and Disadvantages of Media Distortion/Myth - Advantages: can share
information quickly with large audiences
Disadvantages: the information can be false/the media can share phenomena
that science has reported as bogus
Is road rage a media myth? - Road rage is a media myth because the term was
first coined in the media in 1988 and used to classify a typical driving behavior. As
media reports of road rage grew, perceptions of road rage increased.
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