Exam (elaborations)
Quiz 2
- Course
- Institution
Document has questions and answers
[Show more]
Seller
Follow
studystar9touni
Content preview
MKTG 1310 QUIZ 2 Fall 2024First Name: Last Name:
PART 1: Select A FOR TRUE AND B FOR FALSE (0.25 pt each)
1 In a survey-based study, a researcher can manipulate variables, such as product price, to test their effect on
customer satisfaction, similar to how they would in an experiment. B
2 In the decline stage of the Product Life Cycle curve, companies typically invest heavily in marketing to increase
sales and extend the product's life. B
3 During the introduction stage of the Product Life Cycle curve, profits are usually high due to low competition and
strong market demand. B
4 A company with a wide product mix focuses on offering a large number of products within one specific product
line. B
5 If a company decides to increase the number of products within an existing product line, this is referred to as
increasing the product mix width. B
6 Introducing a new version of an existing product, such as a new flavor of a snack, is an example of increasing the
product mix depth. A
7 XYZ Corp purchases a market research report from a third-party agency to analyze industry trends. This is an
example of secondary data. A
8 Assume that it costs $100 to make a unit of a product, the wholesaler wants a 40% markup, and the retailer wants
30% markup. If a deal of Buy two, get one free is being offered, a customer would pay 364$ for 3 units. A
9 A company with high fixed costs will have a lower breakeven point than a company with low fixed costs, assuming
all other factors are equal. B
10 Opportunity cost refers to the financial costs a company incurs when purchasing resources for production. B
11 Upstream channel members typically handle the production and supply of raw materials, while downstream
channel members focus on delivering the final product to consumers. A
12 Communication flow in a marketing channel is unidirectional, moving solely from manufacturers to consumers. B
13 Promotional flow in a marketing channel involves the exchange of marketing campaigns and advertising
strategies among all members, including producers and final retailers. A
14 A distributor threatens to terminate a partnership with a manufacturer unless they reduce prices. This scenario
demonstrates the use of expert power. B
15 A franchise owner requires all franchisees to follow strict operational guidelines based on the authority granted
by their contract, exemplifying legitimate power. A
16 A retailer relies on the goodwill and positive relationship it has with a top brand to influence its decisions, which
is an example of coercive power. B
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller studystar9touni. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.14. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now