1. Read All Questions Carefully: Make sure you understand each question.
2. Time Management: You have a specific amount of time to complete the exam.
Keep an eye on the clock and pace yourself.
3. Allowed Materials: Only use materials that are explicitly allowed. Unauthorized
materials can lead to disqualification.
4. ANS Format: Follow the required format for your ANS. For example, multiple-
choice questions might need you to select the best ANS, while essay questions
require detailed responses.
5. Academic Integrity: Adhere to the university's honor code. Any form of cheating or
plagiarism is strictly prohibited.
6. Technical Requirements: Ensure your computer and internet connection are
stable. For online exams, you might need a webcam and microphone for proctoring
purposes.
7. Submission: Submit your ANS before the time expires. Late submissions might
not be accepted.
,1. Which of the following marketing strategies focuses on
creating a unique image of a product in the minds of the
consumers?
A) Cost leadership
B) Differentiation
C) Market penetration
D) Market development
ANS: B) Differentiation
Rationale: Differentiation strategy involves positioning a
product uniquely in the market to gain competitive advantage.
2. What is the primary goal of relationship marketing?
A) To reduce costs
B) To increase brand awareness
C) To foster customer loyalty
D) To expand market share
ANS: C) To foster customer loyalty
Rationale: Relationship marketing aims to build long-term
connections with customers for repeat business and enhanced
loyalty.
,3. Which of the following is NOT a part of the marketing mix?
A) Product
B) Promotion
C) Place
D) Personnel
ANS: D) Personnel
Rationale: The traditional marketing mix comprises Product,
Price, Place, and Promotion, often referred to as the 4 Ps.
4. What does A/B testing in digital marketing primarily involve?
A) Testing different marketing channels
B) Comparing two versions of a web page
C) Segmentation analysis
D) Customer lifetime value calculation
ANS: B) Comparing two versions of a web page
Rationale: A/B testing is used to compare two versions of a
webpage or ad to determine which one performs better.
5. Which advanced analytical method is commonly used to
forecast consumer behavior?
A) SWOT Analysis
, B) Conjoint Analysis
C) PEST Analysis
D) Market Segmentation
ANS: B) Conjoint Analysis
Rationale: Conjoint analysis helps in understanding how
consumers value different features that make up an individual
product or service.
Fill-in-the-Blank Questions
6. The process of segmenting the market based on
psychographic characteristics is known as __________.
ANS: psychographic segmentation
Rationale: Psychographic segmentation involves dividing the
market based on personality traits, values, and lifestyles.
7. The practice of targeting advertisements to specific users
based on their past online behavior is known as __________
marketing.
ANS: behavioral
Rationale: Behavioral targeting uses user data to deliver
personalized advertising.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller testbank11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
