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Keep an eye on the clock and pace yourself.
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,1. Which of the following is a key component of a competitive
marketing strategy?
- a) Product adaptation
- b) High pricing
- c) Limited product variety
- d) Market ignorance
ANS: a) Product adaptation
Rationale: Adapting products to meet local market
requirements is essential for gaining competitive advantage.
2. What is the primary purpose of a SWOT analysis in
marketing?
- a) To create a budget
- b) To assess internal and external factors
- c) To evaluate individual performance
- d) To determine employment opportunities
ANS: b) To assess internal and external factors
Rationale: SWOT analysis helps identify strengths,
weaknesses, opportunities, and threats pertinent to marketing
strategies.
, 3. What type of marketing focuses on one particular segment of
the market?
- a) Mass marketing
- b) Niche marketing
- c) Integrated marketing
- d) Global marketing
ANS: b) Niche marketing
Rationale: Niche marketing targets a specific, often smaller
segment of the market to cater to unique consumer needs.
4. Which digital marketing channel is primarily focused on
generating immediate sales through search engine queries?
- a) Social Media Marketing
- b) Email Marketing
- c) Pay-Per-Click (PPC) Advertising
- d) Content Marketing
ANS: c) Pay-Per-Click (PPC) Advertising
Rationale: PPC advertising positions ads in search engine
results to capture immediate consumer interest.
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