Test Bank for Business Communication, Polishing Your Professional Presence, 2nd Canadian Edition by Shwom (All Chapters included)
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Course
Business Communication 2ce by Shwom
Institution
University Of King’s College (Kings
)
Complete Test Bank for Business Communication, Polishing Your Professional Presence, 2nd Canadian Edition by Barbara G. Shwom, Lisa Gueldenzoph Snyder, Liz Clarke ; ISBN13: 9780136472704...(Full Chapters included and organized in reverse order from Chapter 12 to 1)...1.Becoming a successful Busines...
Business Communication,
Polishing Your Professional
Presence, 2nd Canadian Edition by
Barbara G. Shwom
Complete Chapter Test Bank
are included (Ch 1 to 12)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
1.Becoming a successful Business Communicator
2.Managing the Communication Process: Analyzing, Composing,
Evaluating
3.Who Am I? Understanding Interpersonal Communication Styles
4.Who Are You? Understanding Intercultural Communication and
Workplace liersity
5.What Are the Tools and What Are the Rules? Communication
Technologies in the Workplace
6.How Can We Be Better, Together? Collaboration and
Productivity
7.Communicating Routine and “Bad News” Messages
8.Communicating Persuasive Messages
9.Finding and Evaluating Business Information
10.Preparing Business Reports and Proposals
11.Preparing and Delivering Business Presentations
12.Communicating Your Professional Brand: Social Media,
Resumés, Cover Letters, and Interviews
,The test bank is organized in reverse order, with the last chapter displayed first, to ensure that all
chapters are included in this document. (Complete Chapters included Ch12-1)
Business Communication: Polishing Your Professional Presence, 2Ce (Shwom/Snyder)
Chapter 12 Communicating Your Professional Brand: Social Media, Resumés,
Cover Letters, and Interviews
1) Which of the following is TRUE of analyzing your strengths and skills?
A) It should be done after composing a resumé and cover letter.
B) It helps you determine which jobs you are best qualified to pursue.
C) It builds a strong occupational network around you.
D) It helps you gain experience in the particular field.
E) It helps you gain transferrable skills that relate to your career goals.
Answer: B
Explanation: Analyzing your strengths and skills helps you determine which jobs you are best
qualified to pursue.
Diff: 2 Type: MC
Objective: LO 12.1
2) Which of the following represents a consistent image for you to present, helping you stand out
when compared to other applicants?
A) virtual image
B) professional brand
C) brand image
D) cross-cultural experience
E) elevator pitch
Answer: B
Explanation: Employers will evaluate your skills and abilities, your character and fit with the
job, and your growth potential. To pass that evaluation, you need to be confident that you are
applying for the right job, and you need to communicate a strong professional brand—the image
you present that makes you stand out compared with other applicants.
Diff: 2 Type: MC
Objective: LO 12.1
3) Which of the following is a benefit to analyzing your strengths and skills before applying for a
job?
A) You can eliminate the need to develop a personal brand.
B) You can incorporate those skills into all social media activity.
C) You can participate in more activities that support your interests and academic major.
D) You can build evidence of skills to use in the resumé and interview.
E) You can better determine which clubs and organizations to join.
Answer: D
Explanation: Analyzing your strengths and skills helps you accomplish two goals. First, you can
determine which jobs you are best qualified to pursue. Second, you can build evidence of your
skills to use in your cover letters, resumés, and interviews to sell yourself to a potential
employer.
Diff: 1 Type: MC
Objective: LO 12.1
1
, 4) Which of the following should be used to communicate the unique value you offer your
employer?
A) networking
B) signature block
C) expertise pitch
D) brand message
E) tag line
Answer: D
Explanation: At the core of a professional brand is a brand message—a statement that
communicates the unique value you offer your employers. Begin to develop your brand message
by synthesizing the core skills and talents you've already identified.
Diff: 2 Type: MC
Objective: LO 12.1
5) Which of the following best defines your network?
A) everyone you know
B) everyone linked to your social media accounts
C) everyone you know who is aware of your career goals
D) everyone who has received a copy of your resumé
E) everyone you are connected to on LinkedIn
Answer: C
Explanation: To be competitive in today's job market, you need make yourself visible on social
media by creating a professional social media presence and by engaging your network–the
people you know who are aware of your career goals.
Diff: 2 Type: MC
Objective: LO 12.1
6) ________ is the most popular social media site for employers.
A) LinkedIn
B) Twitter
C) Facebook
D) Bing
E) Google
Answer: A
Explanation: The most popular social media site for employers is LinkedIn. Employers use
LinkedIn more than twice as much as any other social media to search for potential candidates
and to learn more about candidates who apply. However, they also use Facebook, Twitter, blogs,
and Pinterest to get a feel for the personality of candidates.
Diff: 2 Type: MC
Objective: LO 12.1
2
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