Health Care Marketing- HCA 655 Exam Questions And Answers 100% Verified.
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Course
HCA 655
Institution
HCA 655
Health Care Marketing- HCA 655 Exam
Questions And Answers 100% Verified.
Unit 1 Quiz
Chapters 13-16 -
The initial step in Marketing Reserach Process is triggered by some event or situation. This
particular step in the process is referred to as "Define the Issues." Therefore it would be a true
...
Health Care Marketing- HCA 655 Exam
Questions And Answers 100% Verified.
Unit 1 Quiz
Chapters 13-16 -
The initial step in Marketing Reserach Process is triggered by some event or situation. This
particular step in the process is referred to as "Define the Issues." Therefore it would be a true
statement to say "the main task in define the issues is to isolate the relevant issues connected to
the event by developing a precise statement of the situation." - Answers✔True
What should the goals in a marketing plan reflect? This is found in the textbook. -
Answers✔Information generated by the research for the plan, orgnaization's mission statement,
broad in scope and limited in detail
Observaton research methodologies are where the marketer watches and takes notes of the
actions/attributes of research subjects, who are typically within their "natural" setting.
Observation research is classified as either _____ or ______. - Answers✔Participatory or non-
participatory
A marketing department has several departments within its makeup. One such department is the
traffic department. This particular department interacts and builds a relationship with a
marketing client throughout the marketing campagin. - Answers✔False
Causal research infers relationships between two or more variables within a given situation. Is it
true to say that in the past this particular type of research was used very little for marketing
reasons. - Answers✔True
In previous years within the health care industry segmentation of "customers" was an important
factor for health marketing research. - Answers✔False
When performing marketing research, focus groups have become a useful tool for marketers.
Focus groups have serval purposes, however one of the statements listed below is not considered
as a purpose of focus groups, which one is not a purpose? - Answers✔Formulate opinions about
individuals who actually are not representative of the focus group interest
Identify customer needs and wants.
When evaluating a marketing campaign there exist two types of techniques for evaluation.
Process evaultion assesses the effectiveness of the marketing effort. That is : has the marketing
initiative reached its objectives. - Answers✔False
Marketing research should be a complement to, rather than a substitute for, a health care
administrators knowledge of the marketplace. - Answers✔True
Would it be a true statement to say: "the customers for marketing research have grown in number
and type." - Answers✔True
Unit 1 Exam - Answers✔...
As far as decision-making, marketing research can serve as a substitute for an administrators lack
of direct knowledge of the marketplace. - Answers✔False
A factor that makes the evaluation of healthcare marketing campaigns problematic is it is
difficult to isolate the campaign's effectiveness. - Answers✔True
Is this statement true: Marketing plans geared toward changing the image of an organziation are
often narrow in scope. - Answers✔False
Setting research objectives requires formulating the design of a marketing campaign. Research
design can have several forms. Which of the following forms utilizes findings from previous
research as a basis for forecasting future evenst and conditions. - Answers✔Predictive
t is important for health care managers to have an expansive knowledge of the accounting and
management systems in an organization. - Answers✔False
Often significant time lapses between implementation of a marketing campaign and utilization of
the servcie promoted in the campaign. - Answers✔True
Marketing plans operate under certain assumptions that follow specific conditions. Is it a true
statement of assumptions to state: marketers need to have a relatively good idea of consumer
behavior but not an indepth understanding as consumer behavior can be learned as the marketing
campagin is implemented. - Answers✔False
When money is spent on one marketing promotion, it cannot be spent on another that may yield
higher returns this in an example of - Answers✔Opportunity Cost
The external audit for a health care market povides information about the market environment.
This information could include the health status of the target population and health services
utilization programs. - Answers✔True
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