UTK BUAD 453 CERTIFICATION EXAM QUESTIONS AND ANSWERS (100% CORRECT ANSWERS)
When identifying its weaknesses, the Charles Chocolates team listed ________ as a major area needing attention.
1. brand recognition in Portland
2. product taste
3. redefinition of chocolate
4. production planning - A...
When identifying its weaknesses, the Charles Chocolates team listed ________ as a
major area needing attention.
1. brand recognition in Portland
2. product taste
3. redefinition of chocolate
4. production planning - Answer-4. production planning
Explanation:
-Production planning involves the process of scheduling, coordinating, and managing
production activities to ensure efficient operations and meet customer demand.
-Identifying production planning as a weakness suggests that the company recognizes
challenges or deficiencies in its ability to effectively plan and manage its production
processes.
-Weaknesses in production planning can lead to inefficiencies, delays, and disruptions
in the manufacturing process, impacting product quality, delivery times, and overall
customer satisfaction.
-Addressing production planning weaknesses is essential for improving operational
efficiency, reducing costs, and enhancing competitiveness in the market.
Blue Apron's biggest problem related to the product life cycle and the S-curve was ___.
1. in the growth phase, Blue Apron decided to focus on supply chain and not customer
acquisition
2. not having enough market share in the introduction phase
3. in the introduction phase there were too many competitors with similar business
models
4. Blue Apron jumped to the New S-Curve too soon - Answer-1. in the growth phase,
Blue Apron decided to focus on supply chain and not customer acquisition
Explanation:
-Missing Out on Customers: During the growth phase, it's crucial to get more customers
to keep growing. By focusing only on supply chain, Blue Apron might have missed
chances to attract more people to use their service.
-Slowing Down Growth: Ignoring customer acquisition might have slowed down Blue
Apron's growth. Without more customers, it's hard for a company to keep expanding
and become more successful.
-Not the Right Priority: Improving the supply chain is important, but during the growth
phase, getting more customers should be a top priority to keep the company growing.
,S-curve: a graphical representation used to illustrate the growth and adoption of a new
product, technology, or idea over time. It typically shows the rate of adoption or growth
on the vertical axis against time or market share on the horizontal axis.
Which of the following companies is least likely to be included in the same strategic
group as Blue Apron if the axes for a two-variable strategic map of the subscription-
based meal-kit industry are defined as low price versus high price (x-axis) and small
company versus large company (y-axis)?
1. Amazon
2. Hello Fresh
3. Gobble
4. Sun Basket - Answer-1. Amazon
A competitor analysis of the subscription-based meal-kit industry creates a picture of the
competitive landscape confronting Blue Apron. Which of Blue Apron's competitors most
likely has a dual-advantage strategic position (i.e., is in the middle of the business-level
strategy continuum - not purely cost leadership and not purely differentiation)?
1. Purple Carrot
2. Amazon or Walmart (if they decided to enter)
3. Hello Fresh - Answer-3. Hello Fresh
Refer to the Spotify case in Strategy in 3D. At the time of case (2008) Spotify founders
determine that the music streaming industry is in the _____ phase of the industry life
cycle. In contrast, at the time of the case (2018), Blue Apron is most likely in the _____
phase of the industry life cycle.
1. Spotify: shake-out; Blue Apron: decline
2. Spotify: introduction ; Blue Apron: growth
3. Spotify: growth; Blue Apron: maturity - Answer-2. Spotify: introduction ; Blue Apron:
growth
Which of the following are reasons to conduct a strategic group analysis? (Select all that
apply.)
1. None of these answers are reasons to conduct a strategic group analysis.
2. Strategic group analysis helps to industry the strategic direction of direct rivals within
an industry.
3. Strategic group analysis helps to identify the strategies used by companies in other
strategic groups (i.e., companies that are not direct competitors, but are still in the
industry).
4. Strategic group analysis helps discover untapped opportunities in the industry by
revealing gaps (i.e., "white space) where there is little or no competition. - Answer-2.
Strategic group analysis helps to industry the strategic direction of direct rivals within an
industry.
3. Strategic group analysis helps to identify the strategies used by companies in other
strategic groups (i.e., companies that are not direct competitors, but are still in the
industry).
, 4. Strategic group analysis helps discover untapped opportunities in the industry by
revealing gaps (i.e., "white space) where there is little or no competition.
Which of the following is Brad Dickerson NOT evaluating to address Blue Apron's
dilemma of a declining share price?
1. Operations management
2. Acquisition
3. Profit margins
4. Supply chain efficiency - Answer-Acquisition
Low switching costs between competitors increase the strength of the "threat of new
entrants" force.
1. True
2. False - Answer-True
Explanation:
-Low switching costs between competitors mean that customers can easily switch from
one company's products or services to another without incurring significant costs or
challenges.
-When there are low switching costs, it becomes easier for new entrants to attract
customers away from existing competitors because customers have fewer barriers to
trying out new products or services.
-As a result, low switching costs increase the attractiveness of entering a market,
thereby strengthening the "threat of new entrants" force in Porter's Five Forces analysis.
Select the best answer that fills in the blanks correctly: The _______ negotiating power
of suppliers to the subscription-based meal kit delivery industry, the more influence they
have to increase the supplier's prices and extract profits, which ______ the profitability
potential within the meal-kit industry.
1. stronger; decreases
2. stronger; increases
3. weaker; increases
4. weaker; decrease - Answer-1. stronger; decreases
Explanation:
-When suppliers have stronger negotiating power, they can demand higher prices for
their goods or services, which decreases the profitability potential within the meal-kit
industry.
-Stronger negotiating power means suppliers have more influence and can extract more
profits, which can negatively impact the profitability of companies within the industry.
Using the Porter's Five Forces framework, which of the descriptions below is an
accurate assessment of the rivalry between existing competitors in the subscription-
based meal kit delivery industry?
1. High intensity of rivalry: Easy for buyers to switch between competitors, low barriers
for competitors to enter the industry, many substitutes to the meal-kit industry
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