100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
Back
  • Universiteit Antwerpen (UA)
  • Toegepaste Economische Wetenschappen: Bedrijfskunde
  • Marketing
To add items to your wishlist, you must be logged in
Summary

Marketing summary guest lecture COLRUYT GROUP version 2024

Rating
1.0
(1)
Sold
7
Pages
4
Uploaded on
23-12-2024
Written in
2024/2025

This is a summary of the Colruyt Group guest lecture presented by Elke Gijsbrechts. 1st bachelor in TEW for Marketing, prof Eva Heremans.

Institution
Universiteit Antwerpen (UA)
Course
Marketing

Content preview

GUEST LECTURE


Colruyt Group
The role of the retailer in consumer communication

1. Colruyt Group
Our consumer brands

- Food
- Private labels
- Health
- Non-food

Our group mission: Together, we create sustainable added value-driven craftmanship in retail.



Our approach:

3 drivers:

- Product
- Infrastructure
- People
12 programs


17 SDG’s


Step by step → they believe continuous improvement, it takes time to become better
4 themes to consume more consciously
- Tree
- Animal wellfair
- Health
- Social



2. Packaging
Alles in verschillende soorten verpakkingen (plastic, papier,…)

The functionality is important:

• Convenience
• Preservation
• Efficiency in supply chain
• Protection in supply chain
• Marketing
• Food safety
• Information
• Sustainability



1
Report Copyright Violation

Written for

Institution
Universiteit Antwerpen (UA)
Study
Toegepaste Economische Wetenschappen: Bedrijfskunde
Course
Marketing
All documents for this subject (30)

Document information

Uploaded on
December 23, 2024
Number of pages
4
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketing
  • guest lecture
  • colruyt group
  • tew
  • ua
  • university of antwerp
  • eva heremans
  • guest speaker
  • elke gijsbrechts
  • colruyt
  • applied economic sciences
  • the role of the retailer in consumer communic
$4.52
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
Get to know the seller
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
yasminevl56
2.2
(5)

Reviews from verified buyers

Showing all reviews
1 year ago

1.0

1 reviews

5
0
4
0
3
0
2
0
1
1
Trustworthy reviews on Stuvia

All reviews are made by real Stuvia users after verified purchases.

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
yasminevl56 Universiteit Antwerpen
View profile
Follow You need to be logged in order to follow users or courses
Sold
26
Member since
1 year
Number of followers
1
Documents
9
Last sold
1 month ago

2.2

5 reviews

5
0
4
2
3
0
2
0
1
3

Trending documents

Thumbnail
WGU D639 Task 2: Technology Solutions for Teacher Productivity| Passed on First Attempt | Update | Complete Solution
-
2
$ 14.49 More info
Thumbnail
Galen College of Nursing Mental Health Exam 1 || All Correct.
-
$ 12.99 More info
Thumbnail
Test Bank for Human Biology, 17th Edition by Sylvia Mader
5.0
(6)
29
$ 40.49 More info
Thumbnail
NR 601 Week 2 Quiz-Questions and Answers (100% Correct)
-
1
$ 13.49 More info
Thumbnail
Washington State DOL Written Test questions and answers
-
2
$ 13.99 More info
Thumbnail
ATI Health Assessment Timothy Lee Expert Chart 2025/2026
-
$ 28.49 More info
Thumbnail
Hospitality Industry Financial Accounting 4th Edition with Answer Sheet (AHLEI) by Schmidgall, Raymond, Damitio & James. THE INSTRUCTOR MANUAL.
-
3
$ 39.39 More info
Thumbnail
ACLS rhythm strips 100% Correct
-
1
$ 10.49 More info
Thumbnail
PA Driver's License Practice Test Questions and Answers 100% Solved
-
2
$ 10.49 More info
Thumbnail
GIZMOS Student Exploration Waves
-
$ 9.99 More info

Recently viewed by you

Thumbnail
Summary
constructietechnieken - samenvatting De goede huiseigenaar
4.0
(1)
6 2024
$ 10.10 More info
Thumbnail
Exam (elaborations)
NUR 684- Test-3 exam questions with complete solutions 2024.
-
2024
$ 11.99 More info
Thumbnail
Exam (elaborations)
CMPC Exam 2023 with 100% correct answers
-
2023
$ 16.99 More info
Thumbnail
Exam (elaborations)
APES Unit 2 progress check. mcq questions and answers 2024
-
2024
$ 13.49 More info
Thumbnail
Exam (elaborations)
Social Psychology Exam 2 Part Extra Study Guide.
-
2024
CA$ 16.95 More info
Thumbnail
Exam (elaborations)
MSN 377 EXAM 4 QUESTIONS WITH COMPLETE SOLUTIONS
-
2 2023
€ 12,88 More info
Thumbnail
Class notes
Mass and Balance ATPL Summary
-
2 2022
€ 10,98 More info
Thumbnail
Exam (elaborations)
CCRN Exam Practice Questions Cardiovascular With Correctly Explained Answers 2024
-
2024
$ 15.99 More info
Thumbnail
Class notes
Termination of contracts
-
2022
£ 7.15 More info

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions