Summary
Samenvatting mediaproductie (grafisch) - 61 pagina's
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- mediaproductie grafisch - 61 pagina's - kleuren en afbeeldingen - docent: Sandra Busselot - Thomas More Mechelen
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MEDIAPRODUCTIENOTITIES
PRODUCTIE
grafisch - les 1 & 2
proces + software (19/9)
1. Is print dood?
Belgen informeren zich zowel online als offline
> TREND 1. Meer abonnementen, met name van niche-titels
> TREND 2. Tijdbesteding stijgt
> TREND 3. Tastbare producten worden meer gewaardeerd
> TREND 4. Lezers stemmen met hun geld voor duurzame praktijken
> TREND 5. Print: het tegengif tegen digitale overbelasting
> Omdat jongeren print nog steeds omarmen
GenZ als de Millennials lezen méér via printkanalen dan mensen in andere leeftijdscategorieën
volgens onderzoek van het Britse Wardour.
> Omdat print de aandacht opeist
> Omdat print goed converteert
> Omdat print betrouwbaarder wordt gevonden
> Omdat print een mooie manier is om te disconnecten
2. content marketing in 2024
1
, 3. de juiste prijs
Beginner of ervaren - freelancer of bureau?
> www.flandersdc.be
> www.creativeskills.be > werkgevers (vacatures) + werkzoekers/freelancers
> opencreatives.gent > platform voor creatieve- en cultuur sector Gent
> linkedin.com
> freelancer.be
> www.mediarte.be > jobs in av-sector
Je prijs vertelt wie je bent
> Positie op de markt > prijs = associatie + financiële draagkracht doelgroep
> Service en kwaliteit > hogere prijs = verwachtingen
> Marketing > communicatie- en verkoopkanalen in lijn met je prijs?
3 technieken voor prijsbepaling
- Kostengebaseerd
- Waarde- of klantgebaseerd
- Marktgebaseerd
4. design brief
... something that is vital to any design project as it will provide the designer(s) with all the
information needed to exceed your expectations.
... should primarily focus on the results and outcomes of the design and the business
objectives of the design project. It should not attempt to deal with the aesthetics of design.
That is the responsibility of the designer!
... also allows you (the client) to focus on exactly what you want to achieve before any work
starts on the project.
... will ensure that you get a high quality design that meets your needs, providing you have
chosen the right designer.
2
,proces
What is a good design brief?
4. design brief
What clients should provide their designers!
over het merk/bedrijf
doelgroep?!
doelstellingen > the bigger picture (reinvent or update?)
wat je niet wil (benchmark) of juist wel
(huis)stijl + kleur > inspireer (voorbeelden)
budget
complete lijst van verwachtingen (+ extra’s)
(tussentijdse) deadline
beelden (rechten?, high res) en tekst in finale vorm
5. grafisch proces
3
, 4
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