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the process of gathering, analyzing, and interpreting
information about a market, including data on the market research
target audience, competitors, and industry trends
a set of questions given to a group of people to find
a survey
out about their opinions or behaviour
a small group of people that a company, political
party,... ask questions in order to find out what they a focus group
think of their products, actions, ...
thorough, complete and considering all the details in-depth
to increase in size or scale, or to make something do
to enlarge
this
the activity of finding out new information by doing
primary research
something such as an experiment or survey
the activity of finding out new information by reading
or analysing information that has already been secondary research (= desk research)
published
a plan of action designed to achieve specific
business strategy
organizational goals and objectives
an individual or organization that purchases goods or
a customer
services from a business
relating to amounts or numbers, rather than to the
quantitative
quality or standard of something
someone who tries out something new to determine
a product tester
how well it performs
the effect or influence that an event, situation,... has on
impact
someone or something
someone who answers a set of questions, especially in
a respondent
a survey
to judge how people feel about something, what they
are likely to do, or the effect that something is likely to to gauge
have on them
an individual who systematically investigates, studies,
or experiments to gain knowledge, solve problems, or a researcher
discover new information
, relating to the quality or standard of something rather
qualitative
than the quantity
to get information from different places and put it
to gather
together in one place
realistic and likely to succeed viable
careful examination of specific information in order to
data analysis
understand it better or to find an answer to a question
a type of market research that finds out how people
feel about something or the effect that is likely to have qualitative research
no them
how pleased customers are with a product or service customer satisfaction
the portion of the population selected to study and
sample size
draw conclusions about the whole population
the group of people that a product, service, idea,... is
target audience
aimed at
very different from each other diverse
someone whose job is to control a discussion between
a moderator
people
someone who takes part in an activity or event a participant
a structured exchange of ideas, opinions, or
information between two or more people, typically
discussion
aimed at exploring a topic, resolving a problem, or
reaching a decision
a meal, typically during midday, where professionals
meet to discuss business matters, network, or build
a businsess lunch
relationships in a more informal setting outside the
office
ining facilities provided by organizations within their
premises where employees can purchase or are served company canteens
meals and refreshments
the quality of being suitable or useful, especially by
convenience
making something easier or saving you time
to measure or express something in numerical terms to quantify
standards used to judge something criteria
a place or location where an event, activity, or
a venue
gathering takes place
a person or company that provides and serves food
a caterer
and drinks at a party, meeting,...
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