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Lecture #8a - Pitch Workshop $10.99
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Lecture #8a - Pitch Workshop

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The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling

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  • December 31, 2024
  • 9
  • 2024/2025
  • Class notes
  • Neil j. pollard
  • Lecture #8a - pitch workshop
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Secondary Research

Research that uses already existing data and material.

●​ Internet
●​ Books
●​ Periodical
●​ Government agencies



Identify Your Target Market: Secondary Research

●​ Existing information collected by other people
●​ Public Sources: Reports & studies by government organizations, Census
bureau
●​ Commercial Sources: D&B, Trade Associates, Publicly traded organizations,
newspapers, magazines, business directories
●​ Educational Institutions: academic journals, university databases
●​ Internet search



Nothing is Private

,Idea Validation

●​ How many T-Shirts are sold each year?
●​ Do people buy T-Shirts with messages?
●​ How large is the market Worldwide, USA, Colorado, Front Range?
●​ Who is my target market?
●​ Where does my target market buy T-shirts?
●​ How can I connect with my target market?
●​ Disposable income for my target market?
●​ What does the competition do, how can I be different?
●​ Does my target market care about sustainability?



●​ Top positive message t-shirts
●​ Top T-shirt Design Trends for 2022
●​ Price for a Be-Hippy, Life is Good, Native Lands . . . .
●​ Cost for a blank T-Shirt

, Chat GPT

●​ Who is the ideal target market for t-shirts in the USA?
●​ How much money did GenZ spend on t-shirts in 2021?
●​ How many t-shirts with a message should I expect to sell in one year?
●​ Design me a T-shirt with an inspirational message
●​ Design me a T-shirt with an inspirational message for ages 18 - 26
●​ Where does GenZ buy t-shirts?
●​ What marketing channels should I use to create awareness for my t-shirt with
Gen Z?
●​ What is the total addressable market for t-shirts sales with GenZ?
●​ What is the total addressable market for t-shirts sales in Massachusetts with
GenZ?




IBIS Online

●​ Annualized Growth 3.4%
●​ 2022 Revenue $608.2 Million
●​ Sold mainly online
●​ Competition in the Online Original Design T-Shirt Sales industry is high, largely
due to the low barriers to entry and high external competition operators
experience.
●​ Industry participants compete with each other on the basis of price and quality by
offering a range of products at different prices.

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