Exam (elaborations)
Chapter 13 Managing Retailing, Wholesaling, and Logistics
- Course
- Business
- Institution
- West Virginia Business College
Chapter 13 Managing Retailing, Wholesaling, and Logistics
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Chapter 13 Managing Retailing, Wholesaling, and Logistics1) includes all the activities in selling goods or services directly to final consumers
for personal, non-business use.
A) Wholesaling
B) Retailing
C) Procurement
D) Promoting
E) Warehousing
Answer: B
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
,2) Which of the following is true for retailing?
A) Manufacturers are not considered to be retailers as they are engaged in producing the
product.
B) Vending machines are considered to be retailing only if they are located within stores.
C) Retailing deals only with goods; it does not include services.
D) Selling from a consumer's home is direct selling, but not retailing.
E) Wholesalers are only considered to be retailers if they are selling to final consumers.
Answer: E
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
3) Which of the following is an example of retailing?
A) Dylan's sends catalogs to retail, industrial, and institutional customers.
B) SEZ U Inc. sells a limited line of fast-moving goods to small retailers for cash.
C) BEL Inc. sells FMCG goods to merchant wholesalers and distributors.
D) Praxis International sells products to consumers directly through the Internet.
E) Hub Styles procures its raw materials directly from farmers in the region.
Answer: D
Diff: 2
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking; Application of knowledge
,4) Discount stores that try to keep prices as low as possible are more likely to function using
operations.
A) limited service
B) self-selection
C) full-service
D) self-service
E) limited-selection
Answer: D
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Reflective thinking
5) Reynold's is a grocery chain that has always catered to mid-market customers. However,
the owner, Mal, has noticed that an influx of new residents are buying mostly the lower-cost
and discounted products. To attract customers, Mal decides to make a gradual switch to the
discount store format, but to do this, he will have to cut costs wherever possible. Which of
the following types of services should Mal avoid in order to lower costs?
A) limited service
B) self-selection
C) full-service
D) self-service
E) limited-selection
Answer: C
Diff: 2
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking; Application of knowledge
6) A large staff, along with a higher proportion of specialty goods and slower-moving items
and many services, are usually features of retailing.
A) self-service
B) self-selection
C) limited service
D) full-service
E) limited-selection
Answer: D
Diff: 2
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
, 7) In retailing, salespeople are ready to assist in every phase of the "locate-
compare-select" process.
A) self-service
B) self-selection
C) full-service
D) limited service
E) limited-selection
Answer: C
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
8) In the type of retailing, customers usually find their own goods, although they
can ask salespeople for assistance.
A) self-service
B) self-selection
C) full-service
D) limited service
E) limited-selection
Answer: B
Diff: 2
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
9) Which of the following is true for self-service retailing?
A) They carry more shopping goods and services such as credit and merchandise-return
privileges.
B) This service model is favored by discount stores and customers who want to save money.
C) It results in high staffing costs compared to other forms of retailing.
D) Salespeople are ready to assist in every phase of the "locate-compare-select" process.
E) Customers need more information and assistance than in other forms of retailing.
Answer: B
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
10) Which of the following types of retailing generally entails the highest costs?
A) full-service
B) self-service
C) limited-selection
D) limited service
E) self-selection
Answer: A
Diff: 1
LO: 18.1: What major types of marketing intermediaries occupy this sector?
AACSB: Analytical thinking
11) Which of the following is an example of a limited-service retailer?
A) Customers at TAB pick out the products they want and pay at the checkout counter.
B) Salespeople at Eli are always on hand to offer shoppers advice and assistance in choosing
products.
C) Mina's allows customers to checkout their own purchases in order to reduce the staff
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