MGMT 221 Module 4 Exam Questions and Answers Latest Update 2025 (Rated A+)
Access control - Answers The policy of limiting access to certain documents or data.
Backlink - Answers The data created by a customer that links to a well-respected and trustworthy website.
Click-through rate (CTR) - Ans...
Access control - Answers The policy of limiting access to certain documents or data.
Backlink - Answers The data created by a customer that links to a well-respected and trustworthy
website.
Click-through rate (CTR) - Answers The percentage of people who click on a hyperlinked area of a SERP
or Web page.
Collaborative filtering - Answers A filtering process that makes recommendations based on a user's
similarity to other people.
Collection analysis module - Answers A crawler search engine module that creates utility indexes that
aid in providing search results.
Content-based filtering - Answers A filtering process that recommends products based on the product
features of items the customer has interacted with in the past.
Crawler control module - Answers A software program that controls a number of spiders responsible for
scanning or crawling through information on the web.
Crawler search engine - Answers A search engine that relies on sophisticated computer programs called
spiders, crawlers, or bots that surf the Internet, locating Web pages, links, and other content that are
then stored in the search engine's page repository.
Dwell time - Answers A measure of how long a user remains on a page.
Enterprise search - Answers A process that involves an employee utilizes tools to search for and retrieve
information related to their work in a manner that complies with the organization's information-sharing
and access control policies.
Ghost text - Answers A tactic that involves adding text on a page that will affect how a website is listed
on SERPs.
Hybrid recommendation engine - Answers An engine that develops recommendations based on some
combination of the methodologies of content-based filtering, collaboration filtering, knowledge-based
and demographic systems.
Hybrid search engine - Answers A search engine that combines the results of a directory created by
humans and results from a crawler search engine, with the goal of providing both accuracy and broad
coverage of the Internet.
Inbound marketing - Answers An alternative approach to traditional outbound marketing strategies
where customers are attracted to their websites by content that is informative, useful, or entertaining.
, Indexer module - Answers A search engine module that creates look-up tables by extracting words from
the Web pages and recording the URL where they were found.
Informational search - Answers A process that involves using search engines to conduct research on a
topic.
Keyword - Answers The data utilized by search engines to efficiently locate relevant pages.
Keyword conversion - Answers The process where keywords lead to sales (conversions), not just site
visits.
Link spamming - Answers The process of generating backlinks for the primary purpose of SEO, not
adding value to the user.
Metadata - Answers A set of data that describes and gives information about other data.
Meta-search engine - Answers A search engine that compiles results from other search engines.
Navigational search - Answers A process that involves using a search engine to locate particular websites
or Web pages.
Organic search listing - Answers The result of content and website design features intended to improve a
site's ranking on SERPs that result from specific keyword queries.
Page repository - Answers A data structure that stores and manages information from a large number of
web pages, providing a fast and efficient means for accessing and analyzing the information at a later
time.
PageRank - Answers A score assigned to each Web page based on the quality and quantity of backlinks
associated with the page.
Paid search listings - Answers A form of advertising purchased from search engine companies.
Pay-per-click (PPC) - Answers A model of internet marketing in which advertisers pay a fee each time
one of their ads is clicked.
Petabyte - Answers A unit of measurement for digital data storage. A petabyte is equal to one million
gigabytes.
Quality score - Answers The search engine's estimate of how successful the ad will be.
Query interface - Answers The area where users enter words that describe the kind of information they
are looking for.
Recommendation engine - Answers The type of engine that proactively identifies products that have a
high probability of being something the consumer might want to buy.
Resource description framework (RDF) - Answers A standard model for data interchange on the Web.
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