Summary
Samenvatting Businessmodel canvas ROAR 2024
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Businessmodel canvas toegepast op de ROAR presentaties/merken 2024. KBC, MM Antverpia, Wondr en Coca-Cola
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Businessmodel canvas – Roar presentaties1. Coca-Cola
Strategische partners:
Suiker- en zoetstofleveranciers.
Wereldwijde distributeurs.
Reclamebureaus.
Kernactiviteiten:
Productie van frisdranken.
Wereldwijde marketingcampagnes.
Onderhoud van distributienetwerken.
Waardepropositie:
Iconische frisdrankmerken.
Wereldwijde beschikbaarheid.
Gevoel van geluk en verbondenheid via branding.
Klantrelaties:
Wereldwijde reclamecampagnes.
Promoties en evenementen.
Partnerships met sport en muziek.
Kanalen:
Supermarkten en horeca.
Online platforms en vendingmachines.
Reclame via televisie, internet en sportevenementen.
Klantensegmenten:
Massaconsumenten wereldwijd.
Horeca-ondernemers.
Specifieke doelgroepen via nicheproducten (bv. Coca-Cola Zero).
Kostenstructuur:
Ingrediënten en productie.
Marketing en distributie.
Onderzoek en ontwikkeling van nieuwe producten.
Verdienmodel:
Verkoop van frisdranken en water.
Licensing van het merk.
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