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Samenvatting Strategisch Management
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Samenvatting Strategisch Management
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Strategisch Management SamenvattingLiqianne van Warmerdam – Sportkunde SM&O
Les 1: Business Model Canvas
Wat is strategisch Management?
- Doing the right things – goede beslissingen maken met de juiste middelen en dat
terwijl de omgeving veranderd en de concurrentie alsmaar blijft toenemen. Strategisch
management is ook iets anders dan operational wat gaat om het goed doen van
dingen. Dat is meer uitvoerend.
- Een strategisch manager creëert bedrijfsmodellen die op elkaar zijn afgestemd. Ze
maken het bedrijf uitzonderlijk uniek en hierdoor blijven ze beter presteren dan hun
concurrenten.
- Wat doet een strategisch manager?
o Ontwikkelen en beheren van de diverse bedrijfsmodellen op business en
corporate niveau.
o Creëert een duurzaam concurrentievoordeel (envolving businessmodel
canvas)
o Geneert een hogere ROIC dan de concurrenten, dat zit dus boven het
gemiddelde rendement.
o Behoud de balans op korte termijn en alle drie de verschillende
stakeholdergroepen (kapitaal, product, organisatie)
Strategische vernieuwing: Rigid (stijf) vs Flexible
• Declining (afnemen): geprinte magazines en tabak industry
• Businessmodel opnieuw uitvinden/ontwikkelen: online magazines, e-sigarette
Vormen van concurrentievoordeel
• Cost leadership – operational excellence
• Differentation – customer intimacy & product leadership
Key analyses tools:
• Misson set – mission + vision analyses
• Strategic groups – indentifying which industry
• PESTLE analyses – macro envrionment & trends
• Five/six forces – industry meso level
• VRINE / VRIO – internal analyses
• BCG matrix (portfolio management)
• Business model canvas – internal
• SWOT – combining internal & external analyses
• TOWS (confronatiematrix)
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