Summary
Samenvatting Marketing SV
- Course
- Institution
Marketing samenvatting, alles staat er op, ik moet mijn documenten één per één invoegen omdat ze elk een andere word document zijn, maar de prijs is 15euro voor de hele samenvatting.
[Show more]
Seller
Follow
kurtyaren44
Content preview
SV MARKETING H5 MARKTSEGMENTATIE, DOELGROEPBEPALING &POSITIONERING
Waar en hoe gaat de onderneming concurreren?
Hoe: hoe staan we tegenover de concurrent? Welk aanbod…
MARKETINGSTRATEGIE EN MARKETINGMIX
Doel = sterke, winstgevende klantrelaties opbouwen.
Marketingstrategie = de weg waarlangs het bedrijf hoopt die winstgevende relaties tot
stand te brengen.
Via marktsegmentatie, doelgroep keuze of targeting en positionering (STP) besluit
het bedrijf welke klanten het wil bedienen en hoe.
Met dit als uitgangspunt ontwerpt het bedrijf een marketingmix van factoren waarop
het grip heeft: 4 P’s
1
, 2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kurtyaren44. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.31. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
48756 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 15 years now