100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Consumer Behavior, 7th Edition by Wayne | All Chapters Included | Correct answers already graded A+ | LATEST $13.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. Consumer_behavior__7th_edition_by_wayne
  4.  
  5. Consumer_behavior__7th_edition_by_wayne

Exam (elaborations)

Test Bank for Consumer Behavior, 7th Edition by Wayne | All Chapters Included | Correct answers already graded A+ | LATEST
 0 purchase
  • Course
  • Consumer_behavior__7th_edition_by_wayne
  • Institution
  • Consumer_behavior__7th_edition_by_wayne

Test Bank for Consumer Behavior, 7th Edition by Wayne | All Chapters Included | Correct answers already graded A+ | LATEST

Preview 4 out of 276  pages

Document information

  • January 4, 2025
  • 276
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • test bank for consumer behavior 7th edition by wa

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

Written for

  • Consumer_behavior__7th_edition_by_wayne
  • Consumer_behavior__7th_edition_by_wayne

Seller

avatar-seller
CAMILASOLUTIONS

Reviews received

Content preview

,Name Clas Dat
k
: s: e:

Chapter 01—Understanding Consumer Behavior
k k k



1. Consumer kbehavior kis kthe ktotality kof kconsumers' kdecisions kwith krespect kto kthe kacquisition, kconsumption, kand
kdisposition kof kgoods, kservices, ktime, kand kideas kby khuman kdecision-making kunits kover ktime.

a. True
b. False
ANSWER: True

2. Consumer kbehavior kreflects kmore kthan kthe kway kthat ka kproduct kis kacquired kby ka ksingle kperson kat kany kone kpoint kin ktime.
a. True
b. False
ANSWER: True

3. Buying krepresents kone ktype kof kacquisition kbehavior.
a. True
b. False
ANSWER: True

4. Usage kis kat kthe kcore kof kconsumer kbehavior.
a. True
b. False
ANSWER: True

5. Disposition kis kthe kprocess kby kwhich ka kconsumer kuses kan koffering.
a. True
b. False
ANSWER: False

6. The ksequence kof kacquisition, kconsumption, kand kdisposition kdoes knot koccur kover ktime.
a. True
b. False
ANSWER: False

7. The kmany kfactors kthat kaffect kacquisition, kusage, kand kdisposition kdecisions kcan kbe kclassified kinto kfour kbroad kdomains:
kthe kpsychological kcore, kthe kprocess kof kmaking kdecisions, kthe kconsumer's kculture, kand kconsumer kbehavior koutcomes.

a. True
b. False
ANSWER: True

8. Before kconsumers kcan kmake kdecisions, kthey kmust khave ksome ksource kof kknowledge kor kinformation kupon kwhich kto
kbase ktheir kdecisions.

a. True
b. False
ANSWER: True

9. Culture krefers kto kthe ktypical kor kexpected kbehaviors, knorms, kand kideas kthat kcharacterize ka kgroup kof kpeople.

Copyright kCengage kLearning. kPowered kby Page k1
Cognero.

,Name Clas Dat
k
: s: e:

Chapter 01—Understanding Consumer Behavior
k k k



a. True
b. False
ANSWER: True

10. One kreason kmarketing kmanagers kstudy kconsumer kbehavior kis kto kcreate kpublic kawareness kof kinappropriate kpractices.
a. True
b. False
ANSWER: False

11. Marketing kmanagers kneed kto kunderstand kconsumer kbehavior kto kprotect kconsumers kfrom kunfair, kunsafe, kor
kinappropriate kmarketing kpractices.

a. True
b. False
ANSWER: False

12. Research kindicates kthat kconsumers kfind kit kdifficult kto kunderstand kthe kdifferences kbetween kbrands kwhen kthey
kview ka kchart, kmatrix, kor kgrid kcomparing kbrands kand ktheir kattributes.

a. True
b. False
ANSWER: False

13. A kbrand kname kis kbetter kremembered kwhen kplaced kin kan kad kthat khas kinteresting kand kunrelated kvisuals.
a. True
b. False
ANSWER: False

14. Sellers kshould kcreate kthe kendowment keffect kby ksetting ka khigher kprice kfor kgoods kthan kbuyers kare kwilling kto kpay.
a. True
b. False
ANSWER: False

15. An koffering kis ka kproduct, kservice, kactivity, kor kidea:
a. that kis kacquired kbut knot kused kby kconsumers.
b. that kis kused kbut knot kacquired kby kconsumers.
c. marketed kby ka kfirm kbut knot kyet kavailable kin kthe kmarketplace.
d. made kavailable kby ka kmarketing korganization kto kconsumers.
e. that kis kin kthe kmarketplace kbut knot kyet kaccepted kby kconsumers.
ANSWER: d

16. The kprocess kby kwhich ka kconsumer kcomes kto kown kan koffering kis kknown kas k .
a. usage
b. disposition
c. comprehension
d. acquisition
Copyright kCengage kLearning. kPowered kby Page k2
Cognero.

, Name Clas Dat
k
: s: e:

Chapter 01—Understanding Consumer Behavior
k k k



e. perception
ANSWER: d

17. Which kof kthe kfollowing kstatements kis ktrue kof kacquisition kbehavior?
a. Attitudes ktoward kmaterialism, kstatus, kand kself-concept kdo knot kplay ka krole kin kacquisition kbehavior.
b. Consumers ktend kto kprocrastinate kin kredeeming kcoupons kand kgift kcards kwhen kdeadlines kare kclose.
c. Ways kof kobtaining kgoods kand kservices kinclude krenting, kleasing, ktrading, kand ksharing.
d. Disposition krepresents kone ktype kof kacquisition kbehavior.
e. Acquisition kbehavior kof kone kcustomer kcannot kbe klinked kwith kdisposition kbehavior kof kanother kcustomer.
ANSWER: c

18. Linda kruns ka ksmall kcafé. kAt kthe kend kof kthe kday, kshe krecycles kall kpaper kand kplastic. kIn kthe kcontext kof kconsumer
kbehavior, kthis kis kan kexample kof k .
a. preattentive kprocessing
b. purchase kbehavior
c. zapping
d. disposition kbehavior
e. zipping
ANSWER: d

19. Which kof kthe kfollowing kstatements kis ktrue kof kconsumer kbehavior?
a. It kis klimited kto kthe kstudy kof khow kconsumers kbuy kproducts.
b. It kreflects kthe kactions kof ka ksingle kconsumer krather kthan ka kgroup kof kconsumers.
c. It kis krelated kto khow kconsumers kmake kacquisition kdecisions krather kthan kdisposition kdecisions.
d. It kdeals kwith kthe kpurchase kof ktangible kgoods kbut knot kservices.
e. It kaffects kdecisions kabout kmanaging kdebt.
ANSWER: e

20. Identify ka ktrue kstatement kabout kthe kconsumer kbehavior kprocess.
a. Consumers kdo knot kmake kdecisions kabout kwhere kto kconsume kvarious kproducts.
b. Culture kdoes knot kinfluence kconsumers' kacquisition, kdisposition, kor kusage kbehavior.
c. Consumer kbehavior kis ka kdynamic kprocess.
d. Finding ka knew kuse kfor ka ktangible kproduct kis ka kway kto kdispose kof kan koffering ktemporarily.
e. Lending krepresents kone ktype kof kacquisition kbehavior.
ANSWER: c

21. Mike kwants kto kbuy ka kcomputer. kHis kfriend, kGregory, kresearches kthe kvarious kbrands kof kcomputers kin kthe kmarket
kand khelps kMike kchoose kone. kAs kMike kis kabout kto kbuy kit, kMike's kfather kmentions kthat kthe kbrand kMike khas kchosen kis

kmediocre kcompared kwith kthe kother kbrands kin kthe kmarket. kIn kthis kscenario, kMike's kfather kplays kthe krole kof kthe k .

a. influencer
b. purchaser
c. user
d. ethicist
Copyright kCengage kLearning. kPowered kby Page k3
Cognero.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller CAMILASOLUTIONS. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $13.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

66184 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$13.49
  • (0)
Add to cart
Added