BCOR 350 Chapter 8 Test Questions and Answers All Correct

BCOR 350 Chapter 8 Test Questions and Answers All Correct Which term means that services cannot be stored for later sale or use? - Answer-service perishability Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions. - Answer-brand positioning A convenience product is a consumer product ________. - Answer-that customers usually buy frequently, immediately and with minimal comparison and buying effort Which of the following links service firm profits with employee and customer satisfaction? - Answer-service profit chain ________ is the set of all product lines and items that a particular seller offers for sale. - Answer-product mix Which of the following is a consumer product that the consumer either does not know about or knows about but does not normally consider buying? - Answer-unsought product ___________ means that services cannot be stored for later sale or use - Answer-service perishability ________ is part of brand name selection - Answer-selection ___________________ includes private brand, licensing and co-branding - Answer-Brand sponsorship methods of brand development include: - Answer-line extensions, brand extensions, multi branding and new brands __________________ means that the quality of services may vary greatly depending on who provides them and when, where and how they are provided - Answer-service variability _________________ means that services are produced and consumed at the same time and cannot be separated from their providers - Answer-service inseparability __________ is a name, term, sign, symbol or design or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors - Answer-a brand ______________ is the use of traditional business marketing concepts and tools to encourage behaviors that will create individual and societal well-being - Answer-social marketing Which of the following describes an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything? - Answer-service Which term refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs? - Answer-product quality ________ is the practice of using the established brand names of two different companies on the same product. - Answer-co-branding