BCOR 350 Quiz 2 Questions with All Correct Answers
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Course
BCOR 350
Institution
BCOR 350
BCOR 350 Quiz 2 Questions with All Correct Answers
As the needs, interests, and desires of a market segment change over time, marketing professionals can agree that _____. - Answer-segmentation approaches should change as well
The target market should include only those segments of a market ...
BCOR 350 Quiz 2 Questions with
All Correct Answers
As the needs, interests, and desires of a market segment change over time, marketing
professionals can agree that _____. - Answer-segmentation approaches should change
as well
The target market should include only those segments of a market that are both
profitable to serve and likely to be receptive to the products a company provides. -
Answer-True
The type of market research that is commonly used for further defining company issues,
areas for potential growth and alternative courses of action is known as: - Answer-
Exploratory research
One example of this type of segmentation includes Generation Z, also known as
centennials who were born between 1995 and 2015. - Answer-Generational
segmentation
The key benefits of market segmentation include all of the following except: - Answer-All
of the above are correct
____________ assumes that consumers with similar age, occupation, social class will
exhibit similar purchasing patterns, motivations, interests and lifestyles and that these
characteristics will translate into similar product/brand preferences. - Answer-
Demographic segmentation
_____________ is measured by studying the activities, interests, and opinions of
customers. This approach is widely used as it enables marketers to identify tightly
defined market segments and better understand individual consumer motivations for the
selection of products. - Answer-A. Psychographic segmentation
B. Geo-demographic segmentation
C. Lifestyle segmentation
D. A and C are correct
Attempt - Answer-2
, When conducting primary research, it is critical that _____. - Answer-the right
individuals are contacted
all response are examined for bias
proper scientific methods are used
True or false: Every business s marketing plan should start and end with the product or
service it is offering in mind. - Answer-False
Research that involves numbers, such as statistics and percentages, is referred to as
_____ research. - Answer-quantitative
Wellington Consommé is a maker of high-end, gourmet canned soups. Recently, it has
experienced a loss of market share due to the entry of several similar companies to the
market, and its marketing department has decided to conduct research on the
environmental factors that may be impacting this. Which questions would such a
research project focus on? Select all that apply. - Answer-Do our products sell better in
more culturally diverse urban areas than in rural ones, and if so, why?
Have our customers been affected by economic factors that make them unable to afford
our products?
Marketers often use the STP model when creating marketing communication plans. It
helps marketers to prioritize propositions and then deliver relevant messages to engage
with targeted audiences. What does the STP model stand for? - Answer-Segmentation-
targeting-positioning
In consumer marketing, it is not difficult to find examples of undifferentiated approaches,
as is the case with salt products. - Answer-False
The most common form of this type of research takes place in the form of open-ended
questions; for example, Why did you buy a particular brand? - Answer-Explicit research
______________ is measured by studying the activities, interests, and opinions of
customers. This approach is widely used as it enables marketers to identify tightly
defined market segments and better understand individual consumer motivations for the
selection of products.
A. Psychographic segmentation
B. Geo-demographic segmentation
C. Lifestyle segmentation
D. A and C are correct - Answer-D. A and C are correct
In a ______ approach, the firm targets one or more market segments and develops
separate offers for each segments. - Answer-Differentiated
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