BCOR 350 Quiz 1 Questions with All Correct Answers
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Course
BCOR 350
Institution
BCOR 350
BCOR 350 Quiz 1 Questions with All Correct Answers
A marketing plan s budget should include a list of _____ required for executing the plan. - Answer-resources
A good business presentation should always _____. Select all that apply. - Answer-drive action
be short and focused
include recomm...
BCOR 350 Quiz 1 Questions with
All Correct Answers
A marketing plan s budget should include a list of _____ required for executing the plan.
- Answer-resources
A good business presentation should always _____. Select all that apply. - Answer-
drive action
be short and focused
include recommendations
True or false: The marketing plan is required of most banks and investors because it
forces a degree of discipline on small businesses that they may not already have. -
Answer-True
Marketing exists to support an organization s _____, among other things. Select all that
apply. - Answer-growth
profits
After spending months finalizing a marketing plan, the lead marketing manager presents
it to the entire company. It soon becomes clear that the budget given in the plan is far
lower than the marketing team had determined it would need. This mistake is likely a
result of a lack of _____. - Answer-alignment
The marketing information and research section in a marketing plan does which of the
following? - Answer-"Gives basic information about the organization, its offerings, and
competitive set"
Discusses key questions that need to be answered and the information needed to
answer them
The company profile in a marketing plan does which of the following? - Answer-"Gives
basic information about the organization, its offerings, and competitive set"
True or false: In a PowerPoint presentation, visuals should be included that will engage
the audience, even if they are not entirely relevant to the subject of the presentation -
Answer-False
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