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Korpi Mass Communication Baylor Exam
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- Baylor University
Korpi Mass Communication Baylor Exam 1
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Korpi Mass Communication Baylor Exam 1Study online at https://quizlet.com/_809fzl
1. Although the mass media often operate relatively independently of each
other, they form a tightly integrated system in your use of them.: True
2. The authors argue that understanding media as a ________, and from the
vantage point of a _______, will help you understand individual media in
different and more useful ways than you did before.: system, receiver
3. Virtually everyone forms their picture of the world based on one medium
and message at a time.: False
4. The creators of media messages--like journalists, producers, and advertis-
ers--have far more control than you do over the information and meanings that
you get from the media.: False
5. The most important element in the mass communication system is not the
printing press, the camera, or the communication satellite; it is you.: True
6. There are 4 worlds of information; which world consists of everything that
is within range of your perception in your lifetime?: Second
7. The first world is the world in your head.: False
8. With a reasonable amount of effort and focusing on just one specific topic, it
is possible to read, listen to, or view all of the information for that topic.: False
9. Your understanding of war has a one-to-one relationship with all of the bits
of information about war you have encountered in your lifetime, since these
are the bits that make up your fourth world.: False
10. Which one of the following worlds is the same for everyone?: First
11. On almost any important issue, as time goes on you are exposed to a
steadily increasing number and variety of bits of information, as well as
encountering some of the same bits many times.: True
12. Who or what is most responsible for the kinds of information to which you
are exposed?: You
13. In assessing scientific models, we are primarily concerned with simplici-
ty.: False
14. Which of the following is NOT true of models?: Tend to draw ones attention
to specific instances
15. An "uncertain analogy" is:: The most interesting property of a model because
it leads to new predictions that can be tested.
16. The most important function of feedback is to:: Help sources adjust their
communication to their audience.
17. The Westley-MacLean model of communication is useful in that it adds
feedback as an important element in the communication process.: True
18. The Source-Message-Channel-Receiver model of communication grossly
distorts the great differences among individuals in patterns of exposure and
ways of processing the information they receive.: True
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, Korpi Mass Communication Baylor Exam 1
Study online at https://quizlet.com/_809fzl
19. What are "gaps" in the mosaic?: Important information about a topic that we
did not notice or that was not in any of the messages we received.
20. The mosaic model is based on the idea that:: the communication environment
is like a vast mosaic of information bits
21. Memory/time is one dimension of the mosaic model.: True
22. When you encounter information about one topic, your interpretation of
it will be affected by the other issues or topics about which you are getting
information.: True
23. Since your fourth world is your mental representation of the real world, you
build it almost exclusively from facts.: False
24. In what sense do the sources to which you are exposed in your commu-
nication mosaic interact?: Each affects your interpretation of information from the
others.
25. The filled-in squares in the mosaic model represent:: either our third or fourth
world
26. What do scholars who accept the mosaic conception of communication
mean by "cumulative meanings"?: A person's meaning for almost anything keeps
developing as they encounter new bits of information.
27. You, like others, go through your communication environment in different
ways at different times.: True
28. What do we mean when we say that meanings are not in words or pictures,
that meanings are in people?: Individuals do not receive meanings, they construct
them.
29. In what sense is the world in your head a "fiction"?: interpretation, not reality
30. Schemata are the structures of the newspaper stories, television pro-
grams, or other media products to which you are exposed.: False
31. Your perception of something you are reading, seeing, or hearing is based,
in part, on your memory of past experiences.: True
32. In what sense is it valid to say that you cannot tell people anything they
do not already know?: People cannot perceive or understand anything unless they
can relate it in some way to prior experience
33. If people are watching a television news story, set or expectation tends to
have the greatest effect on their perception when:: They have a well-established
script or schema for that type of situation.
34. The degree to which people are unable to perceive or evaluate information
independent of their prior attitudes, beliefs, and needs is labelled by commu-
nication scholars as:: Dogmatism
35. Selective Perception is best explained by variety theory.: False
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