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COB 300D Marketing Final Exam (Atav) Questions and Answers 100% Pass $12.49
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COB 300D Marketing Final Exam (Atav) Questions and Answers 100% Pass
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COB 300D Marketing Final Exam (Atav) Questions and Answers 100% Pass Marketing helps create - Value Production-Oriented Era - Turn of the 20th century Believed a good product would sell itself Sales-Oriented Era - production and distribution techniques became more sophisticated customers c...

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  • January 8, 2025
  • 21
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • cob 300d marketing final exam atav questions and

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  • COB 300
  • COB 300

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COB 300D Marketing Final Exam
(Atav) Questions and Answers 100%
Pass

Marketing helps create - ✔✔Value


Production-Oriented Era - ✔✔Turn of the 20th century


Believed a good product would sell itself


Sales-Oriented Era - ✔✔1920-1950


production and distribution techniques became more sophisticated


customers consume less or manufacture items themselves.


Firms responded to their overproduction depending on heavy doses of personal selling and advertising.


Market-Oriented Era - ✔✔After WWII,


Buyers market (lots of options to buy)


Value-Based Era - ✔✔-Focused on giving the customer what they want, but at a better value


-You get what you pay for... but price is not the most important factor


SWOT analysis - ✔✔strengths, weaknesses, opportunities, threats




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Emily Charlene
Lead Athor

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portfolio analysis (BCG matrix) - ✔✔stars, cash cows, question marks, dogs


Stars - ✔✔high market share, high market growth


Cash Cows - ✔✔high market share, low market growth


Dogs - ✔✔low market share, low market growth


Question Marks - ✔✔low market share, high market growth


market penetration - ✔✔selling more of the same to the same types of people (lowest risk)


market development - ✔✔selling the existing products to new types of consumer (medium risk)


product development - ✔✔selling new products to existing customers (medium risk)


diversification - ✔✔selling new products to new consumer (highest risk)


Ansoff Growth Matrix - ✔✔


Segmentation - ✔✔divide the total market into smaller segments


geographic segmentation - ✔✔Value by region, Market Size, Customer Convenience, Population Shifts


demographic segmentation - ✔✔segmenting markets by age, gender, income, ethnic background, and

family life cycle


psychographic segmentation - ✔✔segmenting markets on the basis of personality, motives, lifestyles


geodemographic segmentation - ✔✔geographic, demographic, lifestyle


Benefit Segmentation - ✔✔the process of grouping customers into market segments according to the

benefits they seek from the product




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Emily Charlene
Lead Athor

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Behavioral Segmentation - ✔✔dividing a market into segments based on consumer knowledge, attitudes,

uses of a product, or responses to a product


Segment Identification - ✔✔Who is in the market


What are their needs


Distinct separation of segments


Segment Substantiality - ✔✔segment must be large enough to warrant marketing mix


Segment Reachability - ✔✔Market must be accessed through persuasive communications and product

distribution


Segment Responsiveness - ✔✔Customers reaction must be similar to and positive to the firm's offering


Segment Profitability - ✔✔the profitability of a particular type of consumer or market segment,

determined by analyzing the revenues generated through the sale of products and services to that type of

consumer or segment


Segment Profitability Equation - ✔✔(segment size x segment adoption percentage x purchase behavior x

profit margin percentage) - fixed costs


Profit Margin Percentage - ✔✔(selling price - variable costs) / selling price


Undifferentiated Targeting Strategy - ✔✔aka: Mass Marketing


"focuses on the similarities in needs of the customers as opposed to the differences"


Differentiated Target Strategy - ✔✔A strategy in which an organization targets two or more segments by

developing a marketing mix for each segment




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Emily Charlene
Lead Athor

©All Rights Reserved, 2025

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