COB 300: Marketing Antwerp Questions and Answers 100% Pass
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Course
COB 300
Institution
COB 300
COB 300: Marketing Antwerp
Questions and Answers 100% Pass
Augmented Product - additional services and benefits
actual product - attributes that combine delivery of core value
core product - what buyer really buys
product - bundle of benefits; more than tangible features
brand equity - added ...
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