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Cob 300 Marketing Test 1 Questions and Answers 100% Pass
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Cob 300 Marketing Test 1 Questions and Answers 100% Pass The five major value and engagement themes - 1. Creating value for the customers in order to capture value in return 2. Customer engagement & today's digital & social media 3. Building & managing strong, value creating brands 4. Measuri...

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  • January 8, 2025
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • cob 300 marketing test 1 questions and answers 100

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  • COB 300
  • COB 300

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EmilyCharlene

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Cob 300 Marketing Test 1 Questions
and Answers 100% Pass

The five major value and engagement themes - ✔✔1. Creating value for the customers in order to capture

value in return


2. Customer engagement & today's digital & social media


3. Building & managing strong, value creating brands


4. Measuring and managing return on marketing


5. Sustainable marketing around the globe


Needs become - ✔✔wants


Wants become - ✔✔demands


Marketing Myopia - ✔✔Company's paying more attention to products than to the products actual

benefits


Market - ✔✔Set of actual or potential buyers of a prod or service


Marketing Management Orientations:


Production


Product




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

,2|Page


Selling


Marketing


Societal Marketing Concept - ✔✔Before was handmade specialty goods




Production- Value cheap and available (industrial revolution, if you produce it, it will be sold)




Product- Value quality, performance, and innovation




Selling- Value huge marketing effort




Marketing- Value consumers wants and desires and target competitively




Societal Marketing Concept- Society, Consumers, Company (profits)


4 P's of Marketing - ✔✔Product, Placement, Price, Promotion


Customer engagement marketing - ✔✔New, being a part of consumers everyday lives and conversations


Customer Lifetime Value - ✔✔All purchases EVER made by a customer


Customer Equity - ✔✔All of a company's potential and actual customer lifetime values added up


The Marketing Process - ✔✔1. Understand market place and customer needs and wants




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

, 3|Page


2. Design a customer value driven marketing strategy


3. Construct on integrated marketing program that delivers superior value


4. Engage customers build profitable relationships, create customer delight


5. Capture value from customers to create profits and customer equity


Marketing Offerings - ✔✔Products, services, experiences


5 core customer & marketplace concepts - ✔✔1. needs, wants, demands


2. market offerings


3. value / satisfaction


4. exchanges & relationships


5. Markets


Value proposition - ✔✔Innovative service / feature intended to make a company or product attractive to

customers


Strategic Planning - ✔✔The process of making a plan fit for company goals, capabilities, and the changing

market opportunites


4 Steps of Strategic Planning - ✔✔1. Define company mission


2. Set corporate objectives / goals


3. Design the business portfolio


4. Plan marketing / other functional strats


Mission Statement - ✔✔Company's purpose / what it wants to accomplish



X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

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