TEST BANK FOR BUSINESS
INTELLIGENCE ANALYTICS AND
DATA SCIENCE A MANAGERIAL
PERSPECTIVE 4TH EDITION
SHARDA
, Business Intelligence Analytics and Data Science A Managerial Perspective 4th Edition Sha
Business Intelligence, 4e (Sharda/Delen/Turban)
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling,
and Visualization
1) One of SiriusXM's challenges was tracking potential customers when cars were sold.
Answer: TRUE
Diff: 1 Page Ref: 54
2) To respond to its market challenges, SiriusXM decided to focus on manufacturing efficiency.
Answer: FALSE
Diff: 2 Page Ref: 55
3) Data is the contextualization of information, that is, information set in context.
Answer: FALSE
Diff: 1 Page Ref: 98
4) Data is the main ingredient for any BI, data science, and business analytics initiative.
Answer: TRUE
Diff: 2 Page Ref: 57
5) Predictive algorithms generally require a flat file with a target variable, so making data
analytics ready for prediction means that data sets must be transformed into a flat-file format and
made ready for ingestion into those predictive algorithms.
Answer: TRUE
Diff: 1 Page Ref: 58
6) The data storage component of a business reporting system builds the various reports and
hosts them for, or disseminates them to users. It also provides notification, annotation,
collaboration, and other services.
Answer: FALSE
Diff: 2 Page Ref: 98
7) In the FEMA case study, the BureauNet software was the primary reason behind the increased
speed and relevance of the reports FEMA employees received.
Answer: TRUE
Diff: 2 Page Ref: 100
8) Google Maps has set new standards for data visualization with its intuitive Web mapping
software.
Answer: TRUE
Diff: 2 Page Ref: 103
9) There are basic chart types and specialized chart types. A Gantt chart is a specialized chart
type.
Answer: TRUE
Diff: 2 Page Ref: 107
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