Strategic Planning
MNG3701
ASSIGNMENT 2 – SEMESTER 1
C RIEKERT
, TABLE OF CONTENTS PAGE
Introduction ............................................................................................................. 3
1. Analysing MTN’s internal environment by use of the RBV model.........................4
Examples of MTN’s resource position …………………………………………………..............4
2. Explanation of the Four-Corner Analysis …………………............................................5
MTN’s major competitor........................................................................................5
Four-Corner Analysis of MTN’s major competitor …………..................................5-6
3. Functional Analysis ................................................................................................7
The concept of capabilities ...................................................................................7
MTN’s Capabilities identified and explained .....................................................7-8
4. The Cost Leadership Strategy …………….................................................................8
Conclusion ................................................................................................................ 9
References...........................................................................................................10-11