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PART C: GLOBAL SOCIECONOMIC CONTEXT OF THE ROUTE TO THE MARKET
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What is globalisation, which different globalisation stages exist?
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Óscar Ticó Riera4º gestión aeronáutica UAB
Dirección de Operaciones Logisticas
PART C: GLOBAL SOCIECONOMIC CONTEXT OF THE ROUTE TO
THE MARKET
1. Globalization
Each time more, the world is fully connected, meaning that it is much easier in order to do
business between countries.
The main impulse of this fact is technology.
1.1. Key points for technology
Technology is quite an ease of access by improving availability due to the device operating system
dependency. This brings many opportunities such as texting, posting, social media grouping and
media supporting together with other di=erent and additional opportunities.
This causes that all the date we share through this via, are useful to others in order to provide us
much more specific services according to our needs and preferences.
1.2. Maslow’s hierarchy of needs
a) Transcendence
b) Self-actualization
c) Aesthetic
d) Cognitive
e) Esteem
f) Belonging and love
g) Safety
h) Physiological
According to this dependency of needs, technologies may contribute to modify some of these
previous needs.
******EXAMEN******
2. Stages of globalization in supply change
a) Stage 1 à companies that import and export products.
a. Export products to other countries.
b. Import products from their internal market.
b) Stage 2 à companies in an international market with distributors, producers,…
c) Stage 3 à global companies. They think globally, operate regionally and act locally.
******EXAMEN******
2.1. Impact of globalization for supply chain companies
a) Operating globally creates di=erent requirements than operating internationally. No
headquarters should be driven
b) Having a global mindset requires a new way of looking at how the company does
business, internally as well as externally.
2.2. Risks of globalization for supply chain companies
a) Cultural di=erences are the greatest area of complexity.
b) Distance always provide a challenge logistically thinking.
c) Financial matters such as exchange rates can change the selection of suppliers.
d) Di=erences in inflation and political risk can come into play.
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