Summary
Marketing Calculaties MCS_VE3 Samenvatting
- Course
- Institution
Alle essentiële kernbegrippen en belangrijke formules voor marketingcalculaties – perfect voorbereid voor het kennisexamen
[Show more]
Seller
Follow
CreativeQC
Reviews received
Content preview
MarketingMCS_VE3
Calculaties
BPV 3.2
Marketing en communicatie
vraagstukken
BPV 3.4
Capabel onderwijs 2024
, BPV 3.2
Marketing en
01 Zicht op jecommunicatie
vraagstukken
markt
, 01 Zicht op je markt - Formules
Afzet en Omzet
Prijs en afzet bepalen de omzet. De afzet (q, van quantity) is het aantal producten
dat verkocht is. Omzet (p, van price) is de opbrengst van die verkochte producten
In maart zijn er 32.000 paar sokken van het merk Runner over de
toonbank gegaan à € 1,75 per paar. De omzet in maart was:
32.000 (q) × € 1,75 (p) = € 56.000
De totale omzet van sokken, van alle aanbieders, was in maart
€ 1.400.000. Het marktaandeel van Runner is in maart:
€ 56.000 / € 1.400.000 = 0,04 × 100 = 4%
Distributiespreiding (DS)
Hoeveel procent van het totaal aantal verkooppunten dat dit product verkoopt,
verkoopt jouw merk? Het antwoord op die vraag is de distributiespreiding.
aantal verkooppunten dat CannyFruit verkoopt
totaal aantal verkooppunten dat frisdrank verkoopt
60.000 : 80.000 × 100 = 75%
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CreativeQC. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.86. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
65507 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 15 years now