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Exam (elaborations) CPA - Certified Public Accountant
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WGU C212 Marketing chp
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WGU C212 Marketing chp 5 Updated Qand A
personal interview survey - CORRECT ANSWER✅✅✅A research method in which
participants respond to survey questions face-to-face
population - CORRECT ANSWER✅✅✅All the elements, units, or individuals of interest to
researchers for a specific study
stratified sampling - CORRECT ANSWER✅✅✅A type of probability sampling in which
the population is divided into groups with a common attribute and a random sample is chosen
within each group
Secondary data - CORRECT ANSWER✅✅✅Data compiled both inside and outside the
organization for some purpose other than the current investigation
online survey - CORRECT ANSWER✅✅✅A research method in which respondents answer
a questionnaire via e-mail or on a website
customer advisory boards - CORRECT ANSWER✅✅✅Small groups of actual customers
who serve as sounding boards for new-product ideas and offer insights into their feelings and
attitudes toward a firm's products and other elements of its marketing strategy
marketing information system (MIS) - CORRECT ANSWER✅✅✅A framework for
managing and structuring information gathered regularly from sources inside and outside the
organization
descriptive research - CORRECT ANSWER✅✅✅Research conducted to clarify the
characteristics of certain phenomena to solve a particular problem
, focus group - CORRECT ANSWER✅✅✅A study in which a small group of 8 to 12 people
are interviewed often informally, without a structured questionnaire, to observe interaction when
members are exposed to an idea or a concept
mail survey - CORRECT ANSWER✅✅✅A research method in which respondents answer a
questionnaire sent through the mail
on-site computer interview - CORRECT ANSWER✅✅✅A variation of the shopping mall
intercept interview in which respondents complete a selfadministered questionnaire displayed on
a computer monitor
single-source data - CORRECT ANSWER✅✅✅Information provided by a single marketing
research firm
sample - CORRECT ANSWER✅✅✅A limited number of units chosen to represent the
characteristics of a total population
Experimental research - CORRECT ANSWER✅✅✅Research that allows marketers to make
causal inferences about relationships
telephone survey - CORRECT ANSWER✅✅✅A research method in which respondents'
answers to a questionnaire are recorded by an interviewer on the phone
Sampling - CORRECT ANSWER✅✅✅The process of selecting representative units from a
total population
in-home (door-to-door) interview - CORRECT ANSWER✅✅✅A personal interview that
takes place in the respondent's home
Shopping mall intercept interviews - CORRECT ANSWER✅✅✅A research method that
involves interviewing a percentage of individuals passing by "intercept" points in a mall
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