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Audit and Strategies the Brand Marketing

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Audit and Strategies the Brand Marketing

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Utica College
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BUS 527









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Institution
Utica College
Course
BUS 527
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Uploaded on
January 14, 2025
Number of pages
7
Written in
2024/2025
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Presentation
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Audit and Strategies the
Brand Marketing




Experiments with chai

, Company Background


• Founded: 2012, focused on modernizing the chai experience.

• Consumer Alignment: Combines tradition with convenience and personalization.

• Offerings: Customizable chai (12,000+ options) and Indian snacks like Bun Maska.

• Market Position: Leader in India’s chai café space with 200+ outlets.

• Recent Campaigns: “Chai Piyo Mast Jiyo” and seasonal menus to boost engagement.




Experiments with chai
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