Samenvatting Stories for Work H1 t/m H4 (Nederlands) | Contentmarketing | Cijfer: 9,3
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Course
Contentmarketing
Institution
Hogeschool Van Amsterdam (HvA)
Book
Stories for Work
Dit is een volledige samenvatting van de tentamenstof die je moet kennen uit het boek Stories for Work voor het tentamen Contentmarketing: H1 t/m H4. Dit vak wordt gegeven tijdens de specialisatie Digitale Media tijdens het tweede jaar van de studie Creative Business aan de Hogeschool van Amsterdam...
STORIES FOR WORK
The Essential Guide to Business storytelling
, Inhoud
Hoofdstuk 1: De wetenschap van storytelling...................................................................................2
We houden van goede verhalen......................................................................................................... 2
Emoties zijn drijfveren voor onze keuzes............................................................................................ 2
Invloed en impact................................................................................................................................ 3
Aandacht, graag!................................................................................................................................. 3
Onthoud als…..................................................................................................................................... 3
Samenvatting...................................................................................................................................... 4
Hoofdstuk 2: Vier typen storytelling voor bedrijven..........................................................................4
De vier verhaalsoorten........................................................................................................................ 4
Triumph verhalen................................................................................................................................ 4
Tragedy Stories................................................................................................................................... 5
Tension Stories................................................................................................................................... 5
Transition Stories................................................................................................................................ 5
Verhalen die werken........................................................................................................................... 6
Samenvatting...................................................................................................................................... 6
Hoofdstuk 3: Hoe vind je goede verhalen?........................................................................................ 6
Twee manieren om verhalen te vinden............................................................................................... 6
Aanpak 1: work-related.................................................................................................................... 6
Aanpak 2: niet-werk-gerelateerde verhalen.....................................................................................7
Je tabellen beoordelen........................................................................................................................ 8
Aan je collectie toevoegen.................................................................................................................. 8
Welk verhaal wanneer?....................................................................................................................... 8
Van trivial naar triumph....................................................................................................................... 8
Samenvatting..................................................................................................................................... 8
Hoofdstuk 4: Hoe bouw je verhalen op en maak je ze deelbaar?.....................................................8
Het begin............................................................................................................................................. 9
Het midden.......................................................................................................................................... 9
1. Wees gedisciplineerd met de details........................................................................................... 9
2. Noem de hoofdpersonen............................................................................................................. 9
3. Houd je taal natuurlijk.................................................................................................................. 9
Het einde........................................................................................................................................... 10
1. De brug (bridge)........................................................................................................................ 10
2. De link........................................................................................................................................ 10
3. De pauze................................................................................................................................... 10
Waar deel je je verhalen?................................................................................................................. 10
In het kort:........................................................................................................................................... 11
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