Exam (elaborations)
COMM PR 201 - University of Arizona questions well answered graded A+
- Course
- COMM PR 201
- Institution
- University Of Arizona
COMM PR 201 - University of Arizona questions well answered graded A+
[Show more]
Content preview
COMM PR 201 - University of Arizonaquestions well answered graded A+
T or F: The Definition of public relations is constantly changing and evolving. - correct answer ✔✔True
T of F: A PR practitioner never works directly with C-suite level executives. - correct answer ✔✔False
T or F: Membership of a PR organization can provide opportunities to participate on committees, to
speak at conferences, and to share knowledge with new practitioners. - correct answer ✔✔True
T or F: There are some PR organizations dedicated soley to enhancing the diversity of the industry. -
correct answer ✔✔True
T or F: PR practitioners can utilize social media analytics to measure campaign effectiveness. - correct
answer ✔✔True
T or F: Reputation management is not necessary to a PR strategy. - correct answer ✔✔False
T or F: There are professional organizations around the globe dedicated to public relations. - correct
answer ✔✔True
In 2012, what organization decided to address the lack of consistency and modernize the definition of
public relations? - correct answer ✔✔International Public Relations Association (IPRA)
Public Relations Society of America (PRSA)
Chartered Institute of Public Relations (CIPR)
Public Relations Student Society of America (PRSSA)
Which of the following is NOT a discipline or function within public relations? - correct answer ✔✔Crisis
communications
,Executive communications
Emotional communications
Internal communications
Which of the following are core skills every practitioner needs as recommended by the Commission on
Public Relations Education? - correct answer ✔✔Verbal Communication
Strong Writer
All of these are core skills recommended by CPRE
Social Media Proficiency
Who is considered to be part of the C-suite? - correct answer ✔✔A lobbyist
An intern
An important blogger
A high-level executive
Which of the following is an aspect of crisis communications? - correct answer ✔✔Work to continue to
fuel the outrage
Relaying information to the public
Defining a budget allocation prior to crisis
Developing brand guidelines
Investor relations communication professionals work closely with ________. - correct answer
✔✔Bloggers
PRSA
Stakeholders
High-level executives
Media literacy does NOT include ________. - correct answer ✔✔Stakeholders
Bloggers
Influencers
, Journalists
T or F: Inez Kaiser was the first African-American woman to open a PR firm. - correct answer ✔✔True
T or F: George Creel worked for Theodore Vail and was assigned to begin a publicity and advertising
program within AT&T. - correct answer ✔✔False
True or False: George Creel is credited for establishing the first Committee on Public Information (CPI)
and the 4-minute Men. - correct answer ✔✔True
True or False: The origins of news writing can be traced back to China and the Roman Empire. - correct
answer ✔✔True
True or False: The Lucy Stone League encouraged women to keep their names after marriage. - correct
answer ✔✔True
True or False: A press conference is an example of the two-way asymmetrical model. - correct answer
✔✔True
True or False: The public information model applies one-way communication tactics from an organization
to the public in order to promote a product or service. - correct answer ✔✔False
Which model of public relations is considered the ideal and was later renamed the Excellence Model? -
correct answer ✔✔Two-way asymmetrical model
Press agentry or publicity model
Two-way symmetrical model
Public information model
Which of the following is the largest independently-run public relations firm? - correct answer ✔✔Hill &
Knowlton
Burson Cohn & Wolfe
Edelman
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75282 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 15 years now