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Strategisch Management

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Eindcijfer 8.5 Stap 1: Wat levert de student in? De eindopdracht van de masterclass Strategisch Management luidt: "Kies een besluit of (beleids)voornemen dat binnen de organisatie waarin of waarvoor wordt gewerkt ‘strategisch’ wordt genoemd en direct of indirect een relatie heeft met het prod...

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Last document update: 4 year ago

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  • May 4, 2020
  • May 14, 2020
  • 21
  • 2019/2020
  • Thesis
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Organisatieontwikkeling XX
2019-2022
Masterclass Strategisch Management

, Titel Organisatieontwikkeling XX 2019-2022


Opleiding Master of Business Administration (MBA)


Eindopdracht Masterclass Strategisch Management


Plaats en datum Rotterdam, mei 2020


Auteur XXX XXX


Opdrachtgever NCOI University of Applied Sciences


Interne begeleider De heer P. XXX XXX


Docent NCOIO De heer E. van ’t Geloof




Organisatieontwikkeling XX 2019-2022 1

, Inhoudsopgave


Voorwoord 3

Samenvatting 4

1. Inleiding 5
1.1. De organisatie 5
1.2. Missie, visie en kernwaarden 5
1.3. Doel van dit rapport 6
1.4. Leeswijzer van dit rapport 7

2. Strategisch perspectief 7
2.1. Definitie strategisch besluit 7
2.2. Keuze strategisch besluit 7
2.3. Claim strategisch besluit 8
2.4. Totstandkoming van het strategisch besluit 8

3. Kwantitatieve en kwalitatieve analyse 9
3.1. Onderzoek en analyse 9
3.2. Betrouwbaarheid en validiteit 10
3.3. Evaluatie van het strategisch onderzoek 10

4. Externe en interne analyse 11
4.1. DESTEP-analyse 11
4.2. Vijfkrachtenmodel van Porter 11
4.3. 7S model van McKinsey 12
4.4. Waardeketen van XX 13
4.5. Business design model 15
4.6. SWOT analyse en confrontatiematrix 16

5. Strategieschool strategisch besluit 17
5.1. Strategieschool 17
5.2. Strategie lenzen 17
5.3. Rationaliteit van het besluit 17

6. Herontwerp strategie- en besluitvormingsproces 18
6.1. Conclusie 18
6.2. Aanbevelingen herontwerp strategie- en besluitvormingsproces 18

7. Reflectie 19

Literatuurlijst 20




Organisatieontwikkeling XX 2019-2022 2

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