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Report for business reseach 2
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Report for business reseach 2, based on case for Amazon. Got 8,5
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Strengthening Product Safety andConsumer Trust: Amazon's Safety
Verification Process for Third-
Party Products
Based on article: “Amazon has to recall more than 400000
dangerous products” by Belanger (2024)
[afdelingsnaam]
2024 – 2025
,Strengthening Product Safety and
Consumer Trust: Amazon's Safety
Verification Process for Third-
Party Products
Based on article: “Amazon has to recall more than 400000 dangerous products” by
Belanger (2024)
Author
Department
Date
[kies datum]
Project type
Business Research 2 Assignment
Version
0.0
Table of Contents
© 2020 Copyright Amsterdam University of Applied Sciences
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or made public in any form or by
any means, electronic, mechanical, printouts, copies, or in any way whatsoever without the prior written consent of the
Amsterdam University of Applied Sciences.
, CHAPTER 1......................................................................................................................5
1.1 Background....................................................................................................................... 5
1.2 Description of the company.............................................................................................5
1.3 Problem analysis..............................................................................................................5
1.4 Main research question....................................................................................................6
1.5 Organization of the report................................................................................................6
...........................................................................................................................................7
CHAPTER 2......................................................................................................................7
2.1 Introduction....................................................................................................................... 7
2.2 Summary of Corporate Social Responsibility theory and application to the case......7
2.3 Summary of article “Buyers’ Trust and Mistrust in E-Commerce Platforms: A
Synthesizing Literature Review”...........................................................................................8
2.4 Summary of article “Managing Product Variety on Online Platforms: Consumer
Heterogeneity and Diseconomies of Scope”.......................................................................9
2.5 Conceptual framework.....................................................................................................9
2.6 Sub-questions................................................................................................................. 10
CHAPTER 3....................................................................................................................12
3.1 Introduction..................................................................................................................... 12
3.2 Data collection method 1: Semi-Structured Interviews...............................................12
3.3 Data collection method 2: Online Surveys...................................................................13
3.4 Ethical considerations...................................................................................................15
CHAPTER 1.......................................................................................................................................4
1.1 Background...................................................................................................................................4
1.2 Description of the company..........................................................................................................4
1.3 Problem analysis...........................................................................................................................4
1.4 Main research question................................................................................................................5
1.5 Organization of the report............................................................................................................5
CHAPTER 2.......................................................................................................................................6
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