Dit is een samenvatting van Hoofdstuk 11: Pulling Together a Valuable Content Strategy uit het boek Valuable Content Marketing: How to Make Quality Content Your Key to Success, 2nd Edition door Sonja Jefferson en Sharon Tanton. Dit is tentamenstof voor het tentamen Contentmarketing tijdens de speci...
SAMENVATTING
H11 – Pulling together a valuable content strategy
Sara van Elferen
Contentmarketing
VALUABLE CONTENT MARKETING
Sonja Jefferson & Sharon Tanton
, Inhoudsopgave
Stap 1: Maak je doelen duidelijk 3
Stap 2: Ken je bedrijf 3
Step 3: Ken je klanten 4
Stap 4: Vind het verhaal achter de content 6
Stap 5: Je waardevolle content nailen sweet sport en visie 7
Stap 6: Je contentinzet en -strategie 8
Stap 7: Bereid je platform voor en kies je tools 8
Stap 8: Organiseer om het te laten werken 9
Stap 9: Succes meten 10
Stap 10: Werk uit waar je nu staat en plan de verandering 12
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