1/14/25, 11:29 AM MidTerm Exam: INTRO ADVERTISING - 6C
ADV 4330 MidTerm Exam: INTRO ADVERTISING - 6C
Due Sep 30, 2024 at 11:59pm
Points 50
Questions 50
Available Sep 24, 2024 at 12am - Sep 30, 2024 at 11:59pm
Time Limit 113 Minutes
Instructions
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This quiz was locked Sep 30, 2024 at 11:59pm.
Attempt History
Attempt Time Score
LATEST Attempt 1 81 minutes 41 out of 50
Score for this quiz: 41 out of 50
Submitted Sep 30, 2024 at 8:35pm
This attempt took 81 minutes.
Question 1
pts
Marcom is an abbreviation for .
You Answered
marketing company
Correct Answer
marketing
,1/14/25, 11:29 AM MidTerm Exam: INTRO ADVERTISING - 6C
Question 2
pts
Which of the following refers to a unique brand attribute that is significantly important to customers?
brand parity
brand equity
Correct Answer
competitive advantage
psychological pricing
You Answered
brand meaning
Question 3
pts
The goal of marketing is achieved by matching a product's availability to the .
competition's availability
previous year's level of sales
company's production
capabilities Correct!
consumers' need, desire, or demand for the product
legal limits of availability
Question 4
pts
During a World Cup held in Japan and South Korea, Puma got a well-known sushi chef to create a
special Puma sushi roll that was served in select Japanese restaurants in cities around the world. At the
same time, Puma partnered with the Terence Conran design shop to sell an exclusive version of its
World Cup soccer boot, holding weekend sushi-making events at the home furnishings store. Which
marketing mix element does this strategy illustrate?
product
, 1/14/25, 11:29 AM MidTerm Exam: INTRO ADVERTISING - 6C
pts
More companies are adopting the concept of , which is the practice of unifying all brand
communication messages and tools as well as the messages from the marketing mix decisions.
Correct!
integrated marketing
communications integrated
personal selling added value
brand integrity buzz marketing
Question 6
pts
The effectiveness of an advertisement is based on .
the number of new customers the advertisement attracts
the profit the advertiser makes as a result of the
advertisement Correct!
whether the stated objectives for the advertisement are met
the number of potential customers who are exposed to the advertisement
the number of awards the advertisement receives
Question 7
pts
advertising, which is the most visible type of advertising, focuses on the development of a
long-term brand identity or image.
Retail
Institutional
Correct!
Brand
Nonprofit
Public service
Question 8
pts
Which of the following is an example of publicity?
an email from Amazon.com that offers free shipping on your next purchase of more than $35
Correct!
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