Exam (elaborations)
ADV 4330 Final Exam|Actual Questions and Answers|Latest 2025 Update|100% Correct
- Course
- ADV 4330
- Institution
- Rowan University
ADV 4330 Final Exam|Actual Questions and Answers|Latest 2025 Update|100% Correct
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1/14/25, 11:35 AM Quiz History: Final ExamADV 4330 Final Exam|Actual Questions and Answers|Latest 2025 Update|100% Correct
Score for this quiz: 41 out of 50
Submitted Oct 28, 2024 at 9:58pm
This attempt took 95 minutes.
Question 1
pts
IMC plans are .
multiplatform only
multiplatform and multichannel only
Correct!
multiplatform, multichannel, and multitargeted
multichannel and multitargeted only
multitargeted only
Question 2
pts
A company is using when it airs a television commercial to millions.
interactive media
viral media
Correct!
mass media
personal media
niche media
Question 3
pts
Newspaper is the , and the Wall Street Journal is the .
vehicle; medium
Correct Answer
medium; vehicle
You Answered
medium; execution
execution; medium
reach; impression
https://canvas.rowan.edu/courses/4090378/quizzes/12194977/history?version=1 1/16
,1/14/25, 11:35 AM Quiz History: Final Exam
Question 4
pts
A identifies the best media to use to deliver an advertising message to a targeted audience
and is a subsection within a marketing communications plan.
media impression
media vehicle
gross impression
plan Correct!
media plan
message plan
Question 5
pts
The goal of media planning is to .
minimize impact and minimize cost
Correct!
maximize impact and minimize cost
maximize impact and maximize cost
maximize impact and stabilize cost
stabilize impact and minimize cost
Question 6
pts
Which term refers to the way various types of media are strategically combined in a media plan?
Correct!
media mix
message mix
media vehicle
message
frequency media
reach
Question 7
pts
Through the use of , online ads are placed near topics of interest that people search for online.
https://canvas.rowan.edu/courses/4090378/quizzes/12194977/history?version=1 2/16
, 1/14/25, 11:35 AM Quiz History: Final Exam
mobile marketing
viral communication
social networking
You Answered
guerilla marketing
Correct Answer
search marketing
Question 8
pts
Advertising in magazines is generally .
broadly targeted
Correct!
highly
targeted
interactive
locally targeted
direct
Question 9
pts
The typical radio programming day is divided into five segments called .
listener
groups drive
times
coverages
ratings
Correct!
dayparts
Question 10
pts
Rain Forest Car Wash is looking for an advertising medium that will allow the company to advertise
frequently yet still be affordable. Rain Forest also wants the capability to change messages to reflect
current conditions that affect a car's appearance, such as the high level of pollen that settles on cars
from one day to the next. Based on this information, which advertising medium would you recommend
for this business?
https://canvas.rowan.edu/courses/4090378/quizzes/12194977/history?version=1 3/16
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