Opdracht winkelketen Retailmarketing - Paper Winkelketen
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Course
Retailmarketing
Institution
Saxion Hogeschool (Saxion)
Hier mijn paper van de Winkelketen Alibaba. Deze telt voor 20% mee voor je eindcijfer Retailmarketing (Sportmarketing jaar 2 kwartiel 3). Gebruik het als voorbeeld, onderaan ook het ingevulde beoordelingsformulier zo kun je precies zien welke onderdelen goed waren en welke iets minder. Mijn cijfer ...
, Samenvatting gemaakt door: Lucas van Beek (Lucas1) Commerciële economie (Sportmarketing)
Inhoud
Inleiding..................................................................................................................................................2
De geschiedenis van Alibaba..................................................................................................................3
De branche.............................................................................................................................................3
Winkelformule........................................................................................................................................4
Persona...................................................................................................................................................5
Customer Journey...................................................................................................................................5
Het nieuwe winkelen..............................................................................................................................6
Visie 2030...............................................................................................................................................7
Bibliografie.............................................................................................................................................8
Bijlagen...................................................................................................................................................9
Bijlage 1..............................................................................................................................................9
Beoordelingsformulier Paper Winkelketens / Retailmarketing 1a 2020...............................................16
1
Opdracht: Paper winkelketen Retailmarketing
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