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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22 $15.99
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22

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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22

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  • January 28, 2025
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TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22

,TABLE OF CONTENT

Chapter 1: The foundati ons of digital marketing.

Page : 2

Chapter 2: Understanding the digital ecosystem

Page : 10

Chapter 3: Integrating digital into wider

organization strategy Page : 13

Chapter 4: Understanding the evolving digital

consumer Page : 17

Chapter 5: Barriers, considerations and data

protection in digital marketing strategy Page : 21

Chapter 6: Enabling technologies for online

marketing and digital transformation Page : 25

Chapter 7: Planning your digital marketing

strategy –Objectives, Page : 29

Chapter 8: SEO strategy and organic techniques

Page : 34

Chapter 9: Building and optimizing a winning paid

search strategy Page : 38

Chapter 10: Display advertising and programmatic

targeting Page : 42

Chapter 11: Tailoring your social media strategy .

Page : 45

,Chapter 12: Marketing automation, messaging and

email marketing – the unsung heroes. Page : 50

Chapter 13: Affiliates schemes and partnerships to

deliver highly targeted leads Page : 53

Chapter 14: Lead generation that delivers results .

Page : 56

Chapter 15: Content strategy – a key pillar of

success Page : 60

Chapter 16: Personalizing the customer journey

and digital experience Page : 65

Chapter 17: Effective Experience Design (XD) . Page

: 69

Chapter 18: Optimizing your e-commerce platform

. Page : 72

Chapter 19: Managing loyalty, CRM and data .

Page : 75

Chapter 20: Measuring success through data

analytics and reporting Page : 80

Chapter 21: Providing a smooth online service and

customer experience Page : 84

Chapter 22: Putting together your digital

marketing strategy. Page : 87

, Digital Marketing Strategy 3e by Simon Kingsnorth

Chapter 1: The foundations of digital marketing

Test bank answers


1. a), b), d), e)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)

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