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Unit 9, Assignment 4 - Concepts of Quality Assurance and Quality Control (P8, P9)
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Assignment 4 Concepts of Quality Assurance and Quality Control Unit 9The last assignment of unit 9, I will begin by defining the term ‘quality’ as applied to
a product or service as the first criterion. Quality of a product or service is essentially
a product that meets the customer’s expectations as well as having a certain degree
of excellence of something.
When it comes to vehicle quality, (which is what BMW manufacture) consumers
don’t just look for the construction of the vehicle. During the past 2 decades, the
automotive industry has greatly improved the vehicle manufacturing quality.
Repairability
This is a quality principle for consumers as some automakers are willing to support
their products far longer than other companies. Hyundai for example have risked
their selling proportions on having over 100,000 powertrain warranties.
Features
Customers usually base their view on quality not just on what the vehicle looks like,
but mainly on how it functions. If a product was simple to use & easily
understandable, then some customers would find that vehicle as high quality.
Long-term Reputation
One company that stands out the most for this reputation is Ford as they have a
large number of principles of primary manufacturing quality, especially in their
newer models: The Edge & Fusion. Also, Toyota have been clumsy with their
performance in factories where they have had to issues recalls for some of their
latest models, like the new Tundra. Due to some of these issues, Ford’s sales are
gradually decreasing monthly in the U.S
Dealership Performance
Even though this is not to do with the manufacturing process or the product itself
about quality, how the dealers treat their customers is a large factor of vehicle
quality for consumers; since owning & maintaining a vehicle creates a relationship
with the customer & the manufacturer where the customers’ enquiries can be
answered.
Looking at some of BMW’s products, like the 7 Series, which is the most desired,
luxury vehicle & has sold more than 26,500 cars in China so far. The company’s
quality service has constantly been a stake within China for BMW’s growth. A couple
years ago, the company introduced a fast lane service for customers, & later
presented quick body repair & paint.
In 2008, the company applied consistent maintenance services that safeguard
uniform & fair prices across the country. In link with dealer partners, BMW do offer
open days & chosen repair shops to allow their customers to see how their cars are
taken care of. The company also implemented one-hour oil changes, e-workshops &
an accident hotline to customers as part of its service campaign to further improve
their service quality.
P8 Fahim Mohammed
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