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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024/2025 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version

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Consumer Behaviour Buying, Having, A

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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e(Solomon)
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h Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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interests in music or clothing, how they spend their leisure time, and even their attitudes about social
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issues, to be able to categorize consumers according to their lifestyles. This sort of information is
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called:
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A) core values. h

B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC h PageRef:2 h h

Skill: Application
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Objective: L1-01 Consumer behaviour is a process. h h h h h h

2) Tina, a supervisor ofdisplays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandisingcomplexity. h

D) alossleader.
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ANSWER: A
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Type: MC h PageRef:3 h h

Skill: Application
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Objective: L1-01 Consumer behaviour is a process. h h h h h h

3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. h

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,B) demographic problem. h

C) prepurchase issue. h

D) postpurchaseissue.
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ANSWER: D
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Type: MC
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Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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