UO J201 Midterm UPDATED Exam
Questions and CORRECT Answers
Experiments - CORRECT ANSWER - in regard to the mass media, research that isolates
some aspect of content, suggests a hypothesis, and manipulates variables to discover a particular
texts or mediums impact on attitudes, emotions, or behavior.
Content Analysis - CORRECT ANSWER - in social science research, a method for
systematically studying and coding media texts and programs.
Survey Research - CORRECT ANSWER - in social science research, a method of collecting
and measuring data taken from a group of respondents.
Textual Analysis - CORRECT ANSWER - in media research, a method for closely and
critically examining and interpreting the meanings of culture, including architecture, fashion,
books, movies, and tv programs.
Audience Research - CORRECT ANSWER - cultural studies research that focuses on how
people use and interpret cultural content. Also known as reader-response research.
Political Economy - CORRECT ANSWER - area of study that examines interconnections
among economic interest, political power, and how that power is used
Social Learning Theory - CORRECT ANSWER - a theory within media effects research the
suggests a link between mass media and behavior; later modified and renamed social cognitive
theory
Cultivation Effect Theory - CORRECT ANSWER - Cultivation Effect Theory: in media
research, the idea that heavy television viewing leads individuals to perceive reality in ways that
are consistent with the portrayals they see on television.
, Agenda-Setting Theory - CORRECT ANSWER - a media-research argument that says that
when the mass media pay attention to particular events or issues, they determine — that is, set
the agenda for — the major topics of discussion for individuals and society.
Spiral of Silence Theory - CORRECT ANSWER - links the mass media, social psychology,
and the formation of public opinion; it purposes that people who find their views on
controversial issues in the minority tend to keep these views silent.
Third Person Effect Theory - CORRECT ANSWER - theory suggesting that people believed
others are more affected by media messages than they are themselves.
Modern Era - CORRECT ANSWER - period from the industrial revolution to the 20th century
that was characterized by working efficiently, celebrating individuals, believing in a rational
order, and reaching tradition and embracing progress
Postmodern Period - CORRECT ANSWER - a contemporary historical era spanning the
1960s to the present; its social values include celebrating populism, questioning authority, and
embracing technology.
Populism - CORRECT ANSWER - a political idea that attempts to appeal to ordinary people
by setting up a conflict between "the people" and "the elite"
Mass Media - CORRECT ANSWER - the cultural industries—the channels of
communication—that produce songs, novels, news, movies, online services, and other cultural
products and distribute them to a large number of people.
Mass Communication - CORRECT ANSWER - the process of designing and delivering
cultural messages and stories to diverse audiences through media channels as old as the book and
as new as the internet.
Medium - CORRECT ANSWER - form of media ex) print, app, oral/broadcast, digital.
Questions and CORRECT Answers
Experiments - CORRECT ANSWER - in regard to the mass media, research that isolates
some aspect of content, suggests a hypothesis, and manipulates variables to discover a particular
texts or mediums impact on attitudes, emotions, or behavior.
Content Analysis - CORRECT ANSWER - in social science research, a method for
systematically studying and coding media texts and programs.
Survey Research - CORRECT ANSWER - in social science research, a method of collecting
and measuring data taken from a group of respondents.
Textual Analysis - CORRECT ANSWER - in media research, a method for closely and
critically examining and interpreting the meanings of culture, including architecture, fashion,
books, movies, and tv programs.
Audience Research - CORRECT ANSWER - cultural studies research that focuses on how
people use and interpret cultural content. Also known as reader-response research.
Political Economy - CORRECT ANSWER - area of study that examines interconnections
among economic interest, political power, and how that power is used
Social Learning Theory - CORRECT ANSWER - a theory within media effects research the
suggests a link between mass media and behavior; later modified and renamed social cognitive
theory
Cultivation Effect Theory - CORRECT ANSWER - Cultivation Effect Theory: in media
research, the idea that heavy television viewing leads individuals to perceive reality in ways that
are consistent with the portrayals they see on television.
, Agenda-Setting Theory - CORRECT ANSWER - a media-research argument that says that
when the mass media pay attention to particular events or issues, they determine — that is, set
the agenda for — the major topics of discussion for individuals and society.
Spiral of Silence Theory - CORRECT ANSWER - links the mass media, social psychology,
and the formation of public opinion; it purposes that people who find their views on
controversial issues in the minority tend to keep these views silent.
Third Person Effect Theory - CORRECT ANSWER - theory suggesting that people believed
others are more affected by media messages than they are themselves.
Modern Era - CORRECT ANSWER - period from the industrial revolution to the 20th century
that was characterized by working efficiently, celebrating individuals, believing in a rational
order, and reaching tradition and embracing progress
Postmodern Period - CORRECT ANSWER - a contemporary historical era spanning the
1960s to the present; its social values include celebrating populism, questioning authority, and
embracing technology.
Populism - CORRECT ANSWER - a political idea that attempts to appeal to ordinary people
by setting up a conflict between "the people" and "the elite"
Mass Media - CORRECT ANSWER - the cultural industries—the channels of
communication—that produce songs, novels, news, movies, online services, and other cultural
products and distribute them to a large number of people.
Mass Communication - CORRECT ANSWER - the process of designing and delivering
cultural messages and stories to diverse audiences through media channels as old as the book and
as new as the internet.
Medium - CORRECT ANSWER - form of media ex) print, app, oral/broadcast, digital.
