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SFM Verslag - TIO HEM2 (6,7!!)
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Verslag TIO HEM2 - Sport- en festivalmanagement SFM
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By: Lschneiders • 4 year ago
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2019/2020
Vunzige Deuntjes Festival
SPORT- EN FESTIVALMANAGEMENT (SFM) – CHAYENNE ALTHOF
HEM2 – TIO UTRECHT – DOCENT: FLOOR VAN DONSELAAR
,Inleiding
Mijn naam is Chayenne Althof en ik volg de HBO-studie Hotel- en Eventmanagement aan Hogeschool
TIO in Utrecht. Voor het vak Sport- en Festivalmanagement (SFM) heb ik een groot
publieksevenement genaamd Vunzige Deuntjes Festival geadopteerd.
Het Vunzige Deuntjes Festival heeft 15.000 bezoekers en vindt elk jaar in juli plaats in het
Amsterdamse Bos. Ik heb veldwerk verricht en uitgebreide analyses gemaakt. Ik heb de rol van
externe adviseur op mij genomen en heb vijf relevante aanbevelingen bedacht voor de volgende editie
van het evenement.
Ik wil mijn docent Floor van Donselaar bedanken voor de duidelijke uitleg en de hulp waar nodig. Ik
wens u veel plezier met het lezen van dit verslag.
Met vriendelijke groet,
Chayenne Althof – HEM2
Chayenne Althof - SFM 1
,Inhoudsopgave
Inleiding .................................................................................................................................................. 1
1. Omschrijving evenement .................................................................................................................. 4
1.1 SWOT-analyse .............................................................................................................................. 4
1.2 Doelgroepenanalyse ..................................................................................................................... 5
1.3 Historisch perspectief .................................................................................................................... 7
1.4 Kengetallen ................................................................................................................................... 8
1.5 Programma.................................................................................................................................... 8
2. Bezoekrapport ................................................................................................................................... 9
3. Locatie indeling ............................................................................................................................... 11
3.1 Omgevingsanalyse ...................................................................................................................... 11
4. Geldstromen .................................................................................................................................... 14
4.1 Ticketing ...................................................................................................................................... 14
........................................................................................................................................................... 15
4.2 Sponsoring .................................................................................................................................. 16
4.3 Subsidies ..................................................................................................................................... 16
5. Marketing- & promotieplan ............................................................................................................. 17
6. Bottlenecks ...................................................................................................................................... 19
6.1 Signing ........................................................................................................................................ 19
6.2 Fencing ........................................................................................................................................ 20
6.3 Andere constructies .................................................................................................................... 21
7. Leveranciers .................................................................................................................................... 22
7.1 Catering ....................................................................................................................................... 22
7.2 Techniek ...................................................................................................................................... 23
7.3 Andere leveranciers .................................................................................................................... 24
8. Safety en securityplan .................................................................................................................... 25
8.1 Riskmanagement ........................................................................................................................ 25
8.2 Crowdcontrol ............................................................................................................................... 25
8.3 Accreditatieschema ..................................................................................................................... 25
9. Personeelsplan ................................................................................................................................ 26
9.1 Vrijwilligers .................................................................................................................................. 26
10. Impact ............................................................................................................................................. 27
10.1 Verbeterpunten ......................................................................................................................... 28
11. Vergunning ..................................................................................................................................... 29
Chayenne Althof - SFM 2
, Bibliografie ........................................................................................................................................... 30
Bijlagen ................................................................................................................................................. 32
Bijlage 1: Programma Vunzige Deuntjes Festival 2020, line-up ....................................................... 32
Bijlage 2: Riskmanagement Plan ...................................................................................................... 33
Bijlage 3: Functies personeel ............................................................................................................ 34
Bijlage 4: Risicoscan evenementen Amstelveen .............................................................................. 35
Bijlage 5: Meldingsformulier regionale evenementenkalender ......................................................... 36
Bijlage 6: Aanvraag evenementenvergunning .................................................................................. 37
Chayenne Althof - SFM 3
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