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RTV 3007 UCF Exam 1 Chap 1-4 Questions & Answers 2025/2026 $9.49
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RTV 3007 UCF Exam 1 Chap 1-4 Questions & Answers 2025/2026
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RTV 3007 UCF Exam 1 Chap 1-4 Questions & Answers 2025/2026 convergence - ANSWERSthe coming together of, and blurring the lines of, what had previously been separate ways of distributing information ex: cable, broadcast, telephone, internet all coming into the home on one wire Interactivit...

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  • March 1, 2025
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • rtv 3007 ucf exam 1 chap 1 4 questions answers 2

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  • RTV 3007 UCF
  • RTV 3007 UCF

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RTV 3007 UCF Exam 1 Chap 1-4
Questions & Answers 2025/2026
convergence - ANSWERSthe coming together of, and blurring the lines of, what had previously
been separate ways of distributing information



ex: cable, broadcast, telephone, internet all coming into the home on one wire



Interactivity - ANSWERSTraditional media was uni-directional (content to the consumers, no
other interaction) convergence makes bi-directional transmissions possible, communication
between consumer and creator is possible.



consolidation - ANSWERScombining two previously separate but similar organizations into 1.
They share resources and save money.

local example: cox media- buying several radio stations, one business office under 1 roof, 1 sales
team for all stations, same equipment for all stations

national example: Disney , Comcast



diversification - ANSWERSproviding more than one product or service



Comcast- offering phone, internet, security, everything under one company.



vertical integration - ANSWERScontrolling both the production and distribution lines.



Comcast became the first cable company to own a major broadcast TV network as well as the
affiliated cable TV channels

,synergy - ANSWERStwo or more companies working together can produce a benefit that may
not get if they work alone.



example: licensing agreements



democratization of media - ANSWERSnew technologies allow people to control how (and when)
they consume media



VCR - ANSWERSAllowed people to record their shows and watch them at a later time

led to zipping and zapping



zapping - ANSWERSusing the TV remote to change the channel during the commercial breaks
and change back when they are over.



zipping - ANSWERSusing the VCR remote to forward through the recorded commercials



Telecommunications act of 1996 - ANSWERSdramatically reduced ownership restrictions.

encouraged competition which led to more technologies



values - ANSWERSvariety, quality, cost, and convenience



cultural precedent - urbanization - ANSWERSmore people in one area led to an increase in mass
media. also higher literacy rates and more leisure time



cultural precedent - penny press - ANSWERScheap paper led to more people consuming mass
media



cultural precedent - vaudeville - ANSWERSthese performances influenced radio / tv shows

, cultural precedent - phonograph - ANSWERSpeople spending money on entertainment
technology



cultural precedent - motion picutres - ANSWERSled to TVs 'visual grammar'



Telegraph - ANSWERSInvented by Samuel Morse

"What hath god wrought"

Translate electrical signals into words

Government regulates but does not own



Telephone - ANSWERSAlexander Graham Bell 1876

Voice now transferred over wires



James C Maxwell - ANSWERScame up with the idea that electromagnetic energy signals are all
around, and wrote a paper about them



came up with the idea that electricity and magnetism are not separate forces.



Heinrich Hertz - ANSWERSTested and proved Maxwell's idea of electromagnetic waves.



Marconi - ANSWERSDeveloped wireless transmission. Began by sending waves across his attic.



Vacuum Tube - ANSWERSamplified volume and pitch of speech



Audion - ANSWERSDe Forest made the vacuum tube better

Controlled Electrons

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